Hull Central – Design Work

I was asked to produce designs for the banner and logo for the new Hull Central website. I was briefed on the mandatory elements, and what they wanted. To prefer, the client was open to any design ideas.

It had to include:

1. Quote – “News and Views for the centre of Hull”
2. Colours – Blacks, whites and Oranges
3. Has to be letterbox format

I planned out a few ideas in sketch format and then transferred the ideas onto Adobe Photoshop. Here is where I put together the designs and edited it all.

The first design 

I used the key information and colour schemes. I used my own picture of the Humber Bridge as it is an iconic landmark and the Hull City Lion logo. However, when I showed peers it they said that it may come across as promoting the football team and not really identify with the website.

They said that there was too much orange and that they thought it would look better without the tiger logo. Also, it wasn’t in the letter box format like originally asked for, this needs to be amended

The square logo here with some adjustments will be used for the social media logo but not for the banner on the website.

Below you will see the revised version, I removed the tiger logo, moved the quote higher up as there was too much text at the bottom of the logo. Changed the word Hull too white instead of orange and changed the image to white with a black background. I airbrushed a bit of orange on too the bridge as it helped to break up the black and white. Also kept with what the client wanted.

Banner Designs

For the Banner I wanted to produce a simple, clear and professional looking design. As Hull has a long tradition and connection to the sea I thought that the main image to be used could be of the waters. I did two of the same designs one with a tiny bit of orange and one with just plan white text.

These designs where ruled out, because the audience didn’t feel a connection to Hull. The feedback showed that they preferred the logo design which was going to be used for social media instead.

Personally, I liked this design better as its simple and professional looking. Simple designs are better.

Anyways, when working with clients you have to put your personal opinions to one-side and provide them with what they want.

The client was happy with how it turned out in the end, I forwarded him all the logos and give him options to have it with or without the quote.

Final Logos Agreed

 

THINKLINK – My First Attempt

If you click on the image white dots show up if you hover over there is text which explains how I created the infographic. This I will be submitting for the website and as a part of my own initiated project. There are many reasons why I chose the elements you see but that will be explained in the next post.

Thinklink is a fantastic open sourced app that allows individuals to create depth to an image and allows users to have a more immersive experience. This is because they can hover over the dots and find out more information. It is not just information, it can have sound bites and links out to other relevant websites.

Thinklink, in my opinion, is fantastic and will help me to add more dynamic to my work and hopefully make my work stand out more.

Contact sheets of all Images taken

These are my contact sheets of the images i have taken. The images range from wheelchair rugby through to basketball. some of these image i have used and edited for previous projects. In order for me to meet the brief i will pick the best 15-30 images, modify them if need be and crop/ manipulate the images. The images have been influenced by multiple of professional photographers from Ernst Haas and Christopher Martin. Not all the images turned out in as expected as the shutter speed – aperture and ISO settings where not set properly. Also the lighting on some of the images wasn’t expectable as the images came out over saturated and of a yellow/ orange colour.