Reflection on Typography fonts

Typography can make or break a person or project. It is so easy to get it wrong. This is because there are so many fonts to choose from. Like curvy, posh, bold, italic etc. everyone has their personal preferences/ favourites.

There are lots of different styles in a type face family, e.g. Halleck/bold etc.

Helvetica is an iconic type face – a movie has been made out of it. Other iconic types are:

  • Avant garde. Developed form a magazine. It is well regarded. Images are imbedded within the type. The magazine was a path finder. There are lots of different versions.
  • Gill sans. This is user friendly. Eric Gill, who created this, was a controversial character. There were life styles issues and strange working methods. He was the first to use the “g” which looks like a pair of old fashioned spectacles.
  • Times roman. The default for most. This emulates attitudes. Egyptian and Roman architecture which was popular at this time. (Seen as the same as designing a building.)( A heads up to ancient Egypt.
  • Serif type (created the flick) guides the eye. Indicates professionalism in this font. Used by doctors and solicitors.
  • Sans serif – casual, plays with use of colour/spacing. Not very readable.
  • Old style. Nice flow, guides the eye
  • Elongated, modern, not very readable
  • Slab serif. Industrial revolution. Literacy was on the rise. Before this the masses could only de-cone pictures. (Debate which is more readable, slab serif or sans serif.)
  • Why might you use it? It emulated hand writing. You may want to emulate a signature.
  • Would never be used in extended copy. Works for signage. High visibility, low readability. Would need sans serif type.
  • Post-modernist types. Shifting attitude. Modernism is represented in structure, order, architectural, sublime, utopia. Post-modernism represents de-construction, self, the fracturing of communities.

When you use type face you can select from the list. You do not need to design. Need to know where it’s coming from, type face will change your message.

For me as a journalist it is crucial for me to know the building blocks and foundations of font typefaces. This will help me to identify the most appropriate fonts for my projects. I need to consider things like the readability as some have a higher readability rate and others low.

All effective type face should draw the audience than immediately let go, leaving the reader to de-code what they have seen. The brand wants audiences to pause, see the visible and the invisible.

National Press

For this task I have chosen to take a look at The Times newspaper and looked at how it has change over the years using technology from its traditional form all the way to the present day mediums.

The Times newspaper had its first issue on January 1st 1785 but wasn’t always called The Times. The Newspaper started its journey under the alternative name of “The Daily Universal Register.  The newspaper started as a broadsheet which was sold daily for just (2½ p {2}) and had the main aim to publicize typography, shortly after the paper changed its name to The Times three years later, it then started to print more on commercial news and notices, along with some scandal.{1}


The Times newspaper started an online streaming of news, this was because times were changing and they wanted to move with the trends. This was so that they could keep a large viewership and branch out to new/similar audience.


On the 26th March 2010, the press reported in multiple papers such as the Guardian that the Times and The Sunday Times were going to start charging online viewers from June 2010.  The Times online subscription states the paywall will charge users £1 for a days access or £2 for a weeks access subscription. In the same piece of reading it stated that there was a loss of readers because of the new charges they have put into play.{4} The paper also followed the trends by having a social networking platform on Twitter and Facebook, this allows the public to follow, read, spread and communicate with the data. This is a very popular industry in todays society so it is right that the Times has taken full advantage.

Mrs Brooks stated in an early interview with BBC News correspondent “This is just the start. The Times and The Sunday Times are the first of our four titles in the UK to move to this new approach. We will continue to develop our digital products and to invest and innovate for our customers.{5}”

The Times also branched out by developing an app for iPhone which includes:

• Top stories,

• features and opinion updated 24 hours a day, seven days a week

• Comprehensive news and sport coverage,

• Award-winning columnists,

• cartoons and in-depth analysis,

• Video,

• a handy offline reading mode, this is good as you don’t require wifi connection,

• Customise your app to find your favorite sections fast,

• Save articles to read later on or when you are offline and a Choose your text size: you can adjust the size of the text to suit you.

TheTimesApp01.pngAll these features that the app offers helps them provide a platform that gives users an immersive experience. As a journalist student I have learned all about how it is an important and key aspect as its all about giving the audience an online experience that is retained, this will attract them to come back and will spread a positive.{6} I think a lot of people will appreciate the level of customization the app offers as people require different fonts and size of fonts, this will allow them to get the most out of the information given, because it makes it more readable.


Technology is proven to have a massive role in keeping up with the trends and times. By using technology it allows the newspaper industry to going into another world of digital. In todays society, most people are on there phones, laptops, watching TV  and on tablets {7}. On the 7th august 2014, the BBC published an article with studies that Ofcom had done and provided the statistics, in this article it stated the “Media overtakes sleeping, Over 50% of the average waking day is spent on media or communication activity – more than is spent on sleep

o 8hrs 41mins texting, talking, typing, gaming, listening or watching

o 8hrs 21mins sleeping”8

From my research it is clear to see that it is not the content that has changed, but how it gets created, distributed and accessed, it also means that the newspaper industry can move in to carry there message to the viewers. This also gives media producers the opportunities to get a new audience. I looked at the formula that newspaper companies (newsmedia) follow when looking at moving into the new trends

“Audience + Content + Platform: Placing Bets On the New Audience Development Formula”{9}

it is important to get this right,  if they don’t pick the correct  platform they can be missing the viewership. without viewership newspapers are not fulfilling there job, and may as well not create content.


[1] The Times | British newspaper | 2015. The Times | British newspaper | [ONLINE] Available at: [Accessed 28 December 2015].

[2]The Times – Wikipedia, the free encyclopedia. 2016. The Times – Wikipedia, the free encyclopedia. [ONLINE] Available at: [Accessed 03 January 2016].

[3] Times and Sunday Times websites to start charging from June | Media | The Guardian. 2015. Times and Sunday Times websites to start charging from June | Media | The Guardian. [ONLINE] Available at: [Accessed 28 December 2015].

{4} Times begins charges for online readers – BBC News. 2015. Times begins charges for online readers – BBC News. [ONLINE] Available at: [Accessed 28 December 2015].

{5}BBC News – Times and Sunday Times websites to charge from June. 2015. BBC News – Times and Sunday Times websites to charge from June. [ONLINE] Available at: [Accessed 28 December 2015].

{6} The Times and Sunday Times for iPhone | The Times. 2015. The Times and Sunday Times for iPhone | The Times. [ONLINE] Available at: [Accessed 28 December 2015].

{7} Daily newspapers: everything has changed and nothing has changed. 2016. Daily newspapers: everything has changed and nothing has changed. [ONLINE] Available at: [Accessed 03 January 2016].

{8} Britons spend more time on tech than asleep, study suggests – BBC News. 2016. Britons spend more time on tech than asleep, study suggests – BBC News. [ONLINE] Available at: [Accessed 03 January 2016].

{9} Audience + Content + Platform: Placing Bets On the New Audience Development Value Formula for Newsmedia Companies | INMA. 2016. Audience + Content + Platform: Placing Bets On the New Audience Development Value Formula for Newsmedia Companies | INMA. [ONLINE] Available at: [Accessed 03 January 2016].

Image Bibliography

The Times, (2015), cameron woos UKIP [ONLINE]. Available at: [Accessed 29 December 15].

Terra Media Archives, (1985), First edition of The Daily Universal Register newspaper appears in London[ONLINE]. Available at: [Accessed 29 December 15].

John glenday, (2012), The Times & Sunday Times merge online production [ONLINE]. Available at: [Accessed 29 December 15].

The Times app, (2013), The Times [ONLINE]. Available at: [Accessed 29 December 15].

Josh, (2014), technology [ONLINE]. Available at: [Accessed 29 December 15].

Screen shots of the Twitter and Facebook site where also used.


CATS – Milestone in History (BBC Radio Broadcasting)

In semester 1 we had a session based around the milestones in media and what we were required to do for the task. Each student had to pick an event in history that was a massive milestone in media and what impacts it had on journalism. Then had to produce a presentation of the chosen topic and present. To do this task huge amounts of research was required as the presentation had to be 10 minutes long.

For this task, I have decided that the topic I will focus on will be the BBC radio broadcasting milestone. This is because it had a massive impact on the media but in particular the effects it had on journalism.

I have conducted research to gain a better knowledge of the subject, underneath these are some of the weblink and sources used to gain information for the presentation

Also when it comes to presenting, I am not the best so as a contingency plan I will create cue cards which will be of help when presenting. key start points will be used to help me remember where I am at when presenting. Also a script will be produced so I can revise what I am going to say and try to retain the key information.

My cue cards – On the back will have key bullet points for discussions 

Screen Shot 2015-12-12 at 15.14.51

My script

Hi my name is Chelsea sparke and today I have chosen to talk about the BBC History in radio broadcasting. This is because I feel it has had a massive impact on society and how news is given to its audiences.

Firstly, there are so many different types of radio broadcasting, from commercial, to public, satellite and so many more.

What is radio broadcasting?

Radio broadcasting is a one-way wireless communication, over radio waves. This is deliberate done to reach a wide audience.  Informing them on topics and to give out latest information, like if any accidents have happened in the local area

Commercial broadcasting,

Commercial broadcasting is privately owned, this style of broadcasting uses advertising to fund there broadcasting operations for a profit. Commercial broadcasting on the other hand is TV funded by paid advertisements and contain advertisements during the TV or radio times.

Public broadcasting

Public broadcasting is TV, Radio, etc. funded by an official or governments, with No paid advertisements.

Satellite radio

Satellite radio is broadcast via a communications satellite that gives it a wider broadcast range. Satellite radio has a variety of broadcasting channels that air commercial-free music.

As we take a look at the background of the BBC radio broadcasting history we see massive developments and milestones which allowed radio to become what it is today.

In, 1922: 14 Nov: BBC start daily broadcasting on 2LO. The BBC was funded by radio set manufacturers.

And in 1967: On 30th September, BBC radio reorganisation launched Radio 1,2,3 and 4. Next came 1973: Birth of commercial radio

1988: Radio 1 launched on FM
1988: First commercial station ‘splits‘ frequencies (broadcasting different stations on FM and AM

1992: Launch of RAJAR, a body jointly funded by commercial radio and the BBC, giving industry-approved listening figures for all subscribing UK radio services

The BBC is funded by the publics who have TV licenses, the BBC uses the income of the licence fees to pay for its TV, Radio and online services. Also includes the additional costs, which include; digital imagery, investments in new technology, running costs and the collection of the licence fees.

Each household pay a average annual cost of a colour television licence = £145.50. However for a black and white television it is cheaper as annually it is about £49

  • Per month each household pay around £2.08 on the different radio stations-
    • This include BBC radio 1,2,3,4,5,6,7 BBC local radio

Political and social impacts

Defamation of character

Broke Laws

Social issues that have been issues in radio representation of gender, age, ethics, copy right infringements, taste indecency

Example – In radio there have been lots of instances were taste indecency has occurred :-

On BBC Radio 2 there was a very serious intendant that took place on Saturday 18th October. A series of voice messages was left by comedians, Russell Brand and and TV presenter Jonathan Ross, on the episode, Brand and Ross called Andrew Sachs as a guest to interview on-air, when he failed to answer the phone, they are heard leaving a series of lewd messages on his answering machine, including comments about Brand’s relationship with Sachs’s granddaughter, Georgina Baillie

Because of this they were sacked and was taken off air. Only recently been allowed back.

Another example Case Study (Australian radio DJ’s) prank call to hospital Kate Middleton was staying in.

The Australian radio DJ who made the prank call to the London hospital where the Duchess of Cambridge was being treated during her pregnancy has resigned. There were two radio Dj’s involved one pretending to be the queen and the other pretending to be prince Charles. The nurse that took the

Mel Greig accused radio station Southern Cross Austereo of failing to maintain a safe workplace, as the international furore that followed the royal hoax saw her vilified in media across the globe

Regulatory bodies – Ofcom, ASA

Radio broadcasters where took of air

Show video

Radio 1

  • The remit of radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. The demographic it has is 15-29 year olds. However they provide some programming for the younger minds (teenagers). They state they offer a range of new current music, supporting emerging artists. They are more prone to broadcast and help publicise those from the UK.

Radio 2

  • The remit of Radio 2 is to be a speech service also having mixtures of music aired, this has a broad demographic audience, appealing to all age groups over 35. this radio station states that it should be entertaining popular music programmes and speech-based content including news, current affairs, documentaries, religion, arts, comedy, readings and social action output.

Radio 3

  • The remit of Radio 3 is to offer cultural programming and a mixture of different styles of music this is done to engage and entertain its audience. Around its core proposition of classical music, its speech-based programming should inform and educate the audience about music and culture. Jazz, world music, drama, the arts and ideas and religious programming should feature in its output. The service should appeal to listeners of any age seeking to expand their cultural horizons through engagement with the world of music and the arts.

Radio 4

  • The remit of Radio 4 is to be a mixed speech service, offering in-depth news and current affairs and a wide range of other speech output including drama, readings, comedy, factual and magazine programmes. the package should appeal to listeners seeking intelligent programmes in many genres which inform, educate and entertain.

Final I thought this was a good topic to choose as, many things have changed over the years and it has influenced how society gets the data and to what has caused problems for the broadcasting industry.

Thank you for listening



When starting this task, it was really unusual for me as i prefer boundaries, mandatory elements. Something to help me gain a grasp of what is required for structual reasons. As there were no boundaries, the task was wide open. I had multiple of ideas that I was contemplating however i decided that i was going to make a Promotional video for and about those who participate in disability sports. In my previous blog post shows my thought process.

Before, i can start to put my video together i have to conduct the correct research into the topic. This will allow me to gain a higher knowledge, this is crucial as it means i can further the data i provide in the video. To make sure that i cover as much different styles of research i created a “Research Plan”, through doing this it allows me to find exactly what is needed or may be of use. i will add to this as i go along in the project. If you follow the link it will show you my plan.

Research plan for promotional video production project 

Another, important part when having deadlines is to be organised and prepared. To make sure that this assignment will be ready on time, i created a production schedule. This identifies what the tasks are for each week leading up to the deadline. If the tasks are not complete then, i will be behind and not meet the deadline on time but by having a clear structure will allow me to utensil my time more efficient and well.  If you follow the link it will show you my production schedule.

Production schedule promo

I also created a proposal based on my idea, this clearly highlights the task, aims and objectives, the format and target audiences. This is a good document to have because if i was to present this i could give this the the viewers, instantly they will understand the video. This is also good when working with Live clients as they change there minds a lot and having this document means that they can highlight the mandatory elements. its sort of like a guide, contract. if i follow what is asked of me then i know i can’t go wrong. If you follow the link it will show you my proposal.

Proposal for promo vid

I still have to do the storyboard to map out what footage will go where. edit decision list to help show that i picked out the key bits within footage. recess and risk assessments of locations where filmed to make sure that i highlight any potential risks.

C.A.T.S Reflection – History of Journalism

During, the recent session of CATS I was introduced to some useful background information of journalism. This information is imperative as these were the key milestone in the history of print and digital Journalism. Just from the lesson, I learnt just how far Journalism has come and now we see the more modern society ways of doing things. It all dates back to the Ancient Rome era, were they used ‘Hieroglyphs symbols’ Then we see that the invention of print presses where introduced, then we move on to todays society were we see mass media formats, like Broadsheets, Tabloid’s and online data. I found the history interesting as it shows that things have changed but still follow the same characteristics as the very early forms of journalism.

In todays society we see that print journalism is slowly getting taken over by the online market, this is because technology is much more advanced and it’s a more modern and sometimes faster way of sourcing the data. I do believe that print is still an incredibly important part of todays society and still has a very large audience. I personally like to hold a newspaper as it feels more satisfying. I can read it whilst chilling out. Newspaper I think will always play a part in society in years to come as it is a generational thing. It gets passed down from generations by parents and grandparents.

Our major presentation at the end of semester is based on a milestone we find interesting and one which has helped to shape journalism to what we know now. I will pick one milestone and focus on that specific area. From this session it gives me ideas into what I could focus my assignment towards. I do wonder were journalism we be in many years to come.