Art Work Created for My Double Page Spread

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This is the start of my double page spread. I create the Type, Shadows and Strobe lights in Adobe Illustrator and Photoshop. Next I will add a small amount of text to the page as I don’t want to overload the audience with too much information. I will spread the content over a few pages just to make it more audience friendly. The colour schemes I will follow is the American theme: Red, Blue, White and Black. This is fitting for my chosen topic as it was about Americans.

 

Here is a picture of Richard Nixon he was president and was a huge part to the Watergate scandal. It resulted in him resigning in his role and became hated by many people. I wanted to make the picture more subdued and more isolated. By stripping it of all colour it makes the image more of that century and more journalistic of the time. This gives my double page spread more grounds to of reflecting that of the time. I also made the background transparent and played around with the levels of dark and light tones until I was happy.

Above are two different picture elements, I printed each one onto card paper the ripped the stripy paper, this gave the image a more dynamic view. I then placed it over the top of the blue star’s paper, leaving a section in the centre revealed.

It appeared like this once scanned in, I also placed it into Photoshop and used the Hue and saturation tool to manipulate the colour balance. I also gabbed a paint brush and turned the colour to white, The brush was a scattered style. This allowed me to make more texture on the page to make it reflect that of a flag. Once it was something like what I wanted, I then made shadows to make more depth within, my art pieces. I also used the burn tool to make the graphic darker and reflect that dark period in american history. it added more depth and tied into my topic.

I then applied this within my InDesign project and added things like headlines and subheadings.

Reflection on Layers and Layer-Masking

In the last session, we had a workshop session and tutorial on layer masking and layering images. I personally really enjoyed this session and found it really productive. The skills I learned today are really useful to know and as a practitioner could adopt these to help create graphics that are unusual and effective. these could back up a piece of text and shows the creative side to journalism and digital media.

In this session, i created a blend using layer masking of two famous icons. these were Barack Obama and Jack Nicholson

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Another image blend of two images was of a frog and some orange peel. To enable me to do this I saved two images from the web and placed them into photoshop, once these were in i then scaled them up to the size that i wanted. I also duplicated the frog layer so that i had two separate images of the frog.

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Finally, we were given free reign to pick and layer mask images of our choice. For this i picked the images of a spatter pattern, a pistol and Brad Pitt.

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When doing this task i follow a process in order for me to do layer masking correctly:

  • I found two images that I wanted to work with
  • I saved them to my hard drive
  • launched photoshop and made a new canvas (changing the presets to international paper clicked to get A3 paper size
  • Then I went to file, place (to import images onto the canvas)
  • If I had a scaling problem, I would have to resize the images

(Cmd+T= free transform mode)

  • In the layers pallet, i have the opacity option if required to help make sure that the images match up by dropping the translucency down on the top layer.
  • Then in the layers palette go to the bottom click on add layer mask on the top layer in the stack.
  • then i went to the paint brush, bringing the flow down to help control what happens,  also turning on the airbrush
  • I then made sure that the colour pickers were set to black (hides) and white (reveals)
  • I then played around with the image to see what i could do with it
  • if colour corrections needed to be done i then went to image, image adjustments, hue and saturation and match up the colours required

I will be able to employ this technique when doing data and information graphs, this will allow me to make more advanced images that will have the required affect on the audience. I also could use this technique when ever I wanted as long as i didn’t lie to the audience. I feel that this technique is more ethical and moral, then changing the appearance of a face or body structure. However, it also depends on how you use the tool. I think it is good for the creative aspect but i would be really careful in my own work to how far I push it and what images I may consider.

Personally, I still believe that there is a fine line to what is acceptable when using any editing softwares as we are manipulating the audiences, we are also manipulating reality by changing the images. This tool could be very fun and could create some really amazing things for my projects.

Design for Online Platforms

In the last session, we looked at the importance of a good design online and what makes a good design. Design is a very personal and a subjective thing, everybody has different preferences and ideologies to what makes a good design. Even though it is a person preference, there are specific fundamentals that need to be addressed in order for a design to appear professional and to a high professional standard. Design is crucial for me as a practitioner as the appearance of the content I produce will have a direct impact on my professional status. The work I produce will have to look that of a near professional standard as I don’t want to appear sloppy. By making a good design will help the content credibility and help to generate more interest.

When developing an online platform, the design has to focus much more on the user experience and the appearance. When looking at an example of a bad design there where noticeable issues which would need to be amended. For instance, colour schemes. The text colour has to be readable and appropriate in accordance with the background. Colours should be limited and follow throughout all pages of website. They need to reflect the service, product or branding, this helps to keep the continuity and brand identity for the viewers. Within, the example we were shown within the image the navigation colours were red, this I would try and avoid as I wouldn’t want to exclude and miss potential business or audiences. Red text is not helpful for a number of people e.g. people with colour blindness or dyslexia as it can confuse the mind and no be suitable for them to notice or read. Also when creating my own online platforms, I will consider the uses of hover over buttons, these change the background colour to a lighter shade, so that the word is just highlighted as you hover over so you know your selection. This is simple to do and has a large impact to the professional appeal. Also it builds on the user experience as it helps the easily identify were they or on the page.

Logo’s and branding is vital as it says everything about the product, brand, service etc. It has to be professional, when looking at the example shown within the session it was clear that it wasn’t of good quality. When creating my own branding/logo it will be clean, and not over designed. I can make it look unique, simple and professional by not using to many colour and no big graphics. I’ve seen lots of logos where they have over thought their logo, to me it became less appealing. In my opinion Keeping logo’s simple is best and makes all the difference to how it is viewed. If I was to create a service online I would included a phone number across the top of the page as people might just call immediately instead of searching through the whole website which will increase business. This doesn’t work on all online platforms as some industries don’t provide a service they could just be an information based website.

I also believe that the visual graphics within an online platform is imperative to what the audience gains about the company or individual. Visuals attract more attention and can help to grip people into staying on that page to find out more. When deciding on images or other visuals for my work I have to make sure that it is appropriate and that it shows instantly what the web page is about. The visuals help to set the tone and they can attract or put off people.

Things like taglines help to grab the audience’s attention, this could be done through questions, imperative commands and bold statements. By Using a questions, this makes people think and keeps them more engaged with the website. The use of natural language is important as I will have to consider all types of audiences ranging from multiple demographics. Depending on the wording of things it might make the audience feel like they are in charge. This can be important in some industries as you don’t want customers to feel forced into anything, this is a big part of making them feel in control. There are other ways in which make access for the audience easy. For instance, on amazon they Use call to action buttons which allows customers to interact and take control. This could be adding things into a basket or even buying a product. Call to action buttons are generally see within the trading side of online platforms.

Below the fold is anything below the banner on the webpage it is another area that needs to hold the most important information. This is because It is what people will see first, this is what will showcase the type of website it is and what the most important thing’s are about the company, service or person are. Also it is the part of the website that the viewer will see if they are using a tablet to access the website

If there is a lot of writing sometimes it is best to Change the format into small chunks, this is because people who use the online platform, scan the majority of text. This will help pull out certain points that the audience may need or want to know. The audience can make more of a decision to choose to read more if something gets their attention.

Line spacing can play as big part to the appearance of the page as if the text is spread out it makes it easier to read. also people scan when they are reading on-line so it doesn’t need to have loads of information. also added a footer which is simple but completes the website to give it a professional look.

From this session I gained valuable knowledge that I will take into account when taking up my own online platform. Changing small parts of a website makes a massive difference, by taking into consideration all the small deal can make you site much more appealing for the viewers. The viewer will see me as a more reliable source and be more likely to come back. I want to come across as professional and be trustworthy and I want people to see good things about me. All designs are of personal preference and will depend on what type of website they are designed for.

Reflection -Aperture and Angle of View

In today’s session, as a group we discussed the importance of aperture and how the angles in which we take an image can change the whole tone, distance and professionalism of the image. Aperture is a massive part of the exposure calculation, when taking my own images I will have to consider this as it will have a great impact on whether the image is of a high professional quality. With the aperture restricting the amount of light entering the lens and image can become over exposed or under exposed. For my images, I have to make sure I have the right light balance as it changes the appearance of an image. Today, I learnt that the F.stop number refers to thickness of the black shutters within the camera which is there to blocking out certain amounts of light. As the aperture gets smaller there will be more depth, When the hole if restricted the light gets more focused. This means that as a practitioner I can decide what I want in focus and get rid of distractions if you want.

in these images i change the F.stop to create and develop different scenarios. in the first image on the left the camera focuses more on the right hand side hedge. The rest of the image seems much more in the distance and became blurry. The camera settings was set up on F3.2 and the image on the right is all in focus which doesn’t draw the eye into a specify point in the image, this looks much more basic and not as interesting. this image was taken at F8.

Angle of View, Occurs when using different lenses or the zoom feature. From participating in the practical I noticed when I used a wide angle lens with an aperture of f.stop 5.6, the subject can become distorted and will make things look further away than they are. The internal parts of the lens change the angle of the light being captured. The angle of the light when taking my own images is important as I can manipulate the surrounding area and make things appear further away or closer the the lens. to show my understanding i had experimented whist out and about. See the images below

In the image on the left it is a lot you can see a lot more background, the pole seems further away and the ducks near the pond. By changing the angle of view it makes the image on the right appear much more sharper in the face and makes the background appear closer to my subject. I personal like this technique as you can create an illusion to the viewer and they would be no of the wiser. it also helps to take something not so good into focusing much more on the main focus point and not on the background as much. another really good example was the images below, these was taken when we were doing the practical, however our tutor David took these to give a few of us in the group more of an insight into the impact and change it can have on an image. i personally prefer the image on the right as the face doesn’t appear as elongated and there is less background seen within the image and appears much closer to what it actually was. Also i believe it has more appeal as it is much more pleasant to look at as the subject is much sharper.

SOUND WITHIN A PROJECT

Sound is one of the key elements, if not the most important part in a video, without sound its just a moving image. A moving image will be harder to understand but with the sound it all makes sense. Sound helps to grip the attention of viewers, and helps to highlight the different tones. For instance, the ‘Jaws sound track’ has intertextual links to horror, provokes fear and helps to create tension. Without the sound it would have the same impact on the viewer and not give them that intense feeling they expect when watching.

Some ways of capturing sound could be through, on board microphones, lapel mics, clip on mics, boom arm etc. When creating projects before I have noticed multiple issues with sound and the sound quality

  • Sound can be muffled by wind, this sound awful and makes the overall product sound amateur.
  • Music can over power, the voices making them hard to hear. This can be amended but you lose the quality. On Premier Pro if you right click on the sound bar, audio gain and lift it up.
  • When editing it is crucial to splice the sound and video at the right point because it is no good cutting off the end words.

Sounds can help to portray a meaning, if this isn’t right then the whole project, video will not be to that high professional standard. As a practitioner, I will try and make sure that the sound is a good quality and making sure that when editing I pull out the key sound bites and edit it correctly. I can adjust settings of sounds it need be by using the audio gain if need be and add key frames if need too.

When making my 3 minute video and other projects I will definitely play a massive part to how the overall product will be. I want my product to reflect that of a near professional standard.

ETHICAL DEBATES SURROUNDING DESIGN AND ADVERTISING

Advertising is an incredibly important platform in which helps to provide viewers and potential customers with a visual aid about a product or brand. It is also a technique used as it can be aimed at all different age demographics. This helps to make a product feel more personal giving it more sell appeal. Advertising in my opinion can be a great thing for companies and traders as it can help them to gain all different kinds of things. For instance, it can helps increasing sales, helps to learn about other competitors, of the same path style. “Advertising helps making people aware of the new product so that the consumers come and try the product. Advertising helps creating goodwill for the company and gains customer loyalty after reaching a mature age.”[1]

There are also many downsides to advertising and designs as it is a lot more judgmental and critical currently in todays society. It can undermine the human qualities that are seen in the real world. For instance, not all people are slim built. Also modern society has the ability to manipulate and change things, like looks, face shapes, colours and the tones for an advertising campaign. In software’s such as Photoshop, illustrator, Premier pro, Sony Vegas etc. The software’s used to help manipulate a scene, person and much more can be immoral in my opinion as they change the ways things appear and look, taking away human qualities and truth. For instance, in a lot of fragrance or skin care advertisement’s they use hyper real humans, this means they change features to make them look better. In my opinion, it shouldn’t play as much importance as it misleads viewers. Truth in a provider is very essential as they should be giving you the correct facts and not just making something appear amazing. When developing my own designs and advertising I always try to not mislead people to much as I want to gain their interest and trust properly.

Another negative thing advertising does it put really small writing somewhere within the framing and if they don’t have the best quantitative information from a trial, they will simply just make the font colour a similar shade to the background so that the viewers are more unlikely to read the negatives. This in my opinion is morally wrong as it doesn’t make it clear to the viewer that it has negative reviews, it misleads people and can give them high hopes of a product and will be left feeling underwhelmed by the actual product. I personally find this frustrating as you believe that the traders would be honest and upfront, but to them its about the sales.

From looking at multiple advertisement’s and designs I do believe that they use things that have an emotional impact on the viewers, like who they want to be, what they want to look like, inspirational people ie celebrity endorsements. I personally think that advertising should have more reality and not try and manipulate people. This can make people feel like misfits as what they see it amazingly beautiful, slim and desirable. I think they should try and avoid making people feel this way.

[1] http://www.managementstudyguide.com/objectives-importance-of-advertising.htm

Importance of Copyright

As a practitioner of journalism and media it is incredibly important not to underestimate the importance of copyright and how much it plays a massive part within the industries. If I for example used someone else’s footage for a video I was making could cause offence as I haven’t asked and gained permission from the individual, it belongs to. This would be breach of using someone else’s products. Copyright clearance checks need to be done if I wanted to use a piece of music or footage. If this didn’t happen the owner of this could potentially sue me for a lot of money. This would cause me financial issues and damage my professional status. If I as a practitioner crossed the copyright breach, then my reputation could be damaged beyond repair and this would affect my career and trustworthiness. People would be less inclined to provide things I require in the future.

Copyright is put in place so individuals can protect what is rightfully there’s, this prevents others from taking the work and passing it off as there own. First of all, this would be cheating and wouldn’t give the original creator any accreditation. Copyright is a type of insurance as if someone did take the work of someone then they have the right to claim compensation, this should be a great incentive for others to not steal anyone’s work. It is ok to use parts of other peoples work if you have the right permission and paperwork filled in, this means that you then can’t be sued and it makes yourself appear more professional. For instance, if I didn’t know the definition of something I could copy it straight from the internet as I would reference it in the proper ways. This means that the marker would know that it has been taken from a secondary source.

There are many different things that can be protected by copyright, therefore means I will have to consider these when practising my own work. For instance, some of these consist of:

  • Literary works, this could be anything from blog posts, newspaper articles, books and computer programs. 1
  • “Musical works, this could Include musical notations, song lyrics, tunes.”1
  • “Dramatic works, for instance, plays, screenplays, and TV scripts.” 1
  • “Choreographic works – Includes dances, ballets, and mime performances”.1
  • “Artistic, graphic, and sculptural works – Includes paintings, drawings, photographs, and digital illustrations.” 1
  • “Motion pictures and other audiovisual works – Includes movies, live webcasts that are being saved, slideshows, and video podcasts.” 1
  • “Sound recordings” 1
  • “broadcasts” 1

From my own personal experience, I know that when studying my previous course, I had someone claiming what they had submitted was there own when in fact it was actually mine. I felt the effects and was really Frightening and upsetting to know that someone would actually have to audacity to put my education at risk so they could have an easy ride and not do the work themselves. It was one of my essays that was copied, I was shocked to find out that who was supposed to be a fellow class member and friend would do such a thing. This was a very serious issue and it put me under unnecessary stress, we could have both been disqualified. In the end he owned up and was therefore allowed another chance to resubmit that piece of work but his own version. After this incident happened, I was so unsure about who to trust. I stopped helping others as much and didn’t leave things up on the computer screen. I also looked at my online platforms where I had posted work delete a lot of it so that I knew my work was safer from those who try and pass it off as there own.

From having had my work plagiarised and taken without permissions, I have learned multiple ways to minimalise the risks of my work been taken.

  • Watermarks are a good thing to have, I actually used this on my treatment for a live client at college as then no one else could take credit for it.
  • Put passwords on work documents so that people can’t access my work without knowing the password.
  • Keep evidence to show that it was my work – ie research
  • And have a signed agreement between who you share the work with.

1http://www.newmediarights.org/business_models/artist/what_types_things_are_protected_copyright