Reflection – SEO and Headlines

In a recent session, it was all about learning what SEO was and how important it is for me as a practitioner of journalism and other online journalists. SEO, stands for Search Engine Optimiser this is so crucial as it helps to find online content based on the individual search. SEO identifies websites due to there ranking depending on the accuracy and information the website provides. Also it helps to get websites to visibility on other search engines such as Bing, Yahoo, Google etc.

The top tips I learned in this session to gained a higher rank on search engines are:

  1. To include key words people are likely to search for
  2. Exclude words that are irrelevant and are not likely to be searched
  3. Put the most significant words at the front (in a kicker)
  4. Use names and place in the headline as people will search even if they’re not well known

If I use more search friendly headlines, with key words like “death” and “massive”. This helps to grip the audience as the headline will draw them in. this means the webpage will gain more viewership.

In this session, I came to a better understanding why the headlines are much more direct and simple online. This is because it has to match the appropriateness of what the public are going to search for. If words are the same then, it is more likely the webpage will show up when they put in their search. Adding in key relevant words like, locations, places, names and types of crime. Helps to make your website be more higher placed in the search engine. It is important not to write it like a print headline as it doesn’t have the same effect and impact of the viewers. When creating a headline, I will avoid using jargon and puns. This is because this wouldn’t be relevant to the search of the subject.

When creating a headline, the use of a kicker could be important as it is a two-word headline. This may help viewers find your site when searching the topic. Also tags and hyperlinks are also useful on the webpage as it can help the audiences to navigate around and find information more efficiently. This creates a much more immersive and enjoyable experience for the audience. Having hyperlinks within the website allows the audience to click and go to other websites that have more information on that word or topic. Search engines like to see this within webpages. Therefore, when creating my own online work I will consider using these to help make it more audience appropriate. Also as these can help my work be placed higher in the search engine. This also will help to add value to may work as, other websites will back up or add to what my subject is. Therefore, they can get more of an insight and knowledge on the same or similar topics. Tag and categories are also useful in websites as it means viewers can follow and find the information they require quickly. It sorts the data into appropriateness for the viewer.

When developing online experiences, it is important for me to avoid ‘churnalism’, this means just to regurgitate information, when copying large amounts of information can be damaging to my professional reputation. It also is not looked upon as appropriate. It could damage my chances of securing a place high up in the search engine rank.

From this session I took away a more in-depth insight into how to get recognised online and how to make sure that the webpage is user friendly. All these skills I could use to make sure my platforms are ranked higher then others, in the search engines. This helps me to gain more publicity and recognition for my work.

reflection – Storify

I was absent due to ill health however, i went to see the tutor to find out exactly what i needed to do for this task. I was asked to sign up to ‘Storify’.

In my opinion, Storify is a great platform for journalists as it gives them the ability to gather information on a specific subject. This is through having the means to look at all different online platforms like websites and social media. social media is incredibly useful as people write thoughts, ideologies and random things. Storify is a useful tool for me as a practitioner as it is simple, and a positive flexible way to visualise data. This link sends you to multiple amounts of information gathered about the new James Bond film ‘Spectre” this helps to create newsworthy stories as it gives opinions about the cast, film and the overall success. it also tells the audience more about the film and makes them come up with there own opinions. This way of processing data may help to promote and sell a brand.

Learning How to Write Introductions

In a recent session, we learned the basics to what makes a newsworthy story and how we can set the tones for the stories at hand. We also had an introduction into how to write the first couple of paragraphs of a news story. I found this challenging however at the same time enjoyable. This is the type of things I needed to learn to help me to become a sports writer.

The basic rules that are essentially for writing high professional standard introductions for print (Newspapers) are to make sure they are written in the format for that style of newspaper. Making sure the tone is right and matches the type of story that is being written. If it’s a serious story, make sure this is portrayed thoughts the words used. Also making sure it is short, snappy straight to the point by using the 5W, H techniques, I learnt that you don’t often see all of them within an introduction but it is best to get as much in. As I am doing a project that requires me to write for Hull Daily Mail ‘Your News supplement’ I need to use as many of the 5W’s, without giving to much away. This is so that it makes the reader more likely to read on after the first paragraph. Also I will also make sure that all spellings are correct and accurate as this is important and helps to keep that professional standard.  For instance, spellings of places and names. Only using names if the person is well known in the public domain, not otherwise till further down the story.

From having a news editor (Charlotte Richardson) as a client in my last course she was very specific about using the ‘Inverted Pyramid’ this means that the most newsworthy parts of a story should be situated at the top and the more irrelevant information further down the article/story. This means that the reader is more likely to be attracted into reading. Generally, people who read news stories read the first couple of paragraphs so by having the most important information at the top means there not missing out. In the image below it shows the structure that a news story should follow in order for it to be written in the correct way.


At first I found it a bit confusing and difficult to get to grips with it, however, by having these skills will allow me to become a better practitioner of my work and to appear to be of that professional standard. It is also vital to make sure your story is of public interest or something that you believe is important for them to gain knowledge of.

When doing my first news story for the Your news supplement, I found it really difficult in the sense that I promoted certain things and I should have done it in the ways that it didn’t promote. Newspaper stories need to be none biased. You shouldn’t give opinions. This was a really good learning curve for me, this means I will try and make sure I don’t make the same mistake twice.

Creating a Google Map

As I was off from ill health after having an operation, I missed fair few sessions. As I have missed the session on learning how to embed a map into I story. I went to get the information I need to help me catch up. I was given the basics that I needed to create a map on ‘Google Maps’ and add areas on the map to show my understanding of how to do it. Embedding maps is a great visual aid when having a story which could use this to make it more interesting and visually appealing. It is a very interactive feature that can t turn a boring story into something more durable. I find maps a really useful and creative way to portray data to viewers as they have to ability to be really flexible and can showcase and highlight different places and things in all over the world.

I created my own map using ‘Google map’ of different places people can visit when coming to Hull.  I think this is really useful and beneficial to people who are coming to Hull on a day out and need more detail of where some good places are to go in the City centre.

Introductions of articles

In the last session with Carmen we discussed the importance of a good news article and how the most important information will be situated at the top of the article. As a part of the assessment criteria for this unit we have to write and publish our own NIB’s on what is happening in the patches of Hull we have been allocated. News in briefs are basically an intro of a bigger article. It should be short, snappy and have the (who, what, when, where and why) within it to be a good NIB. I have been asked to find three articles and discuss the introduction structure of the writing. Identifying if the (5 W’s and how) have been used within the opening paragraphs.

The first article I have looked at is a recent publication in the Hull daily mail. It is about a 6-year-old boy that went missing from a local school.


Photo source: Taken from the web page

In the first paragraph it identifies who and what the article was about (a boy that went missing) When was also identified within first couple of sentences (yesterday and an hour later was found) Where was also stated in the first paragraph – went missing from Hall road school and found on Beverly road. How was identified that he cycled away from the school. Why is still unclear within the first couple of paragraphs

The next article I have looked at is on the Mail Online website. It is about a boy that is trapped in a pensioner’s body and weighs 2st.

Photo source: Taken from the web page

Photo source: Taken from the web page

In this article I have found some of the 5W’s. Who (Nihal Bitla) what and why (genetic disorder called Hutchinson-Gilford Progeria Syndrome (HGPS), where (ho lives on the outskirts of Mumbai, India). Its not clear the when. i personally think this story is captivating so i would definitely read on to find more information out. i believe that the intro is really strong and draws the viewers in.

The last article i found was on the live science website. the article was  about three people who got a nobel prize for new DNA finding.

Photo source: taken from the website

Photo source: Taken from the web page

In this publication there were some of the 5W’s seen within the first couple of paragraphs but not all of them was found. Who (Three scientists) what (nobel prize) why (found a way cells can repair damaged DNA) when and where was not specified in the first couple of paragraphs.