When it comes to creative flair it is clear to see that lots of people are naturally creative at a specific time of the day where they are most creative. For me I personally find I am the most focused and creative around the evening hours of 7 – onwards. Other individuals take longer to develop creative skills and need more time to enhance these skills. many people tend to keep a pen/paper/Dictaphone with you at all times so they can record ideas as they think of them or see something they think will help them later on.
Leaflets are a good example of what can spark inspiration or ideas for a design. Leaflets all have specific typefaces from there fonts, layout, colour scheme etc. every design we see over time doesn’t always stick in our brains so by following the three main skills to becoming a more organised and prepared designer will help us in later life. In the real world of work we could be asked to write, design, present on a topic that we know very little about and by keeping a record of things may help to influence the piece to success.
There are 3 stages to aiding creativity
Collecting things that are raw material can be useful and they are not always inspiration or ideas but maybe handy to take influence from the written styles, house styles like colour pallets etc. There are a number of sites that are really useful when keeping collections in one place. Pinterest, Google +, one drive are all great for collecting. You may think that things are useless but most things will be relevant at some point
- Observing life – drawing or photographs/videos
- Magazine – keep up with what’s going on, look at all genres too – you might not always be working in the area you would like
- Found typography – Appropriate fonts for the story, shop signs
- Stuff off the internet – Pinterest, google+, Deviant Art, YouTube, Blogs, Be aware that a lot of things online are opinion and not facts, look at colour schemes
- Freebies – Flyers that get handed out on a night out, look at design
- Leaflet racks – content of leaflets – how have they been written, how is it marketed to their intended audience
- Clothing Labels/Tags – some are nicely designed – makes you think about it if you have to untie it, extra detail – makes it seem higher end
- Packaging – is sells based on designs and products but the packing can reflect the product.
- Photos – even one that have gone wrong, photos using other objects
Cataloguing can be extremely useful as it is a visual aid that allows you to see exactly what you have saved for an idea. Google+ is visual through images instead of just a list like the favourites list are. In favourites it just saves the link and doesn’t show what it is actually about, this means it will be harder to find something useful when needed.
There are many different ways to keep a catalogue, for instance;
- Sketchbook/Notebook – keep it on you all the time
- Box files – to put things in
- IPhoto/Flickr – some have lots of info on them e.g. date etc.
When creating a product, piece of writing or whatever needed it is important that we work to deadlines.
However, if the creative juices just aren’t flowing then you could change the environment you are in. Possibly go out for fresh air or go to somewhere where you can focus more Peace and quiet maybe key. If you have a mental block then there is no point just spending hours and not getting anywhere then Go to bed get some rest. In the morning something may come to you.
Brainstorm and mind map is a good way to get ideas onto paper, once ideas are down then it is easier to make better choices. Ideas will develop and possibly merge.
The use of mood boards can work to our advantage. The advantages of a mood board is that it narrows it down ideas, clients can make them if you ask. Mood board are how it makes you feel. Key when trying to make an emotion.
Style boards are also useful this can layout ideas on how something will look. For instance, Colour Pallet can be chosen from an image that gives the feel you would like to portray.
As a journalist it is imperative I take these three skills and put them into my own practice. This will help me become a much better designer and keep up with current styles, whilst putting my own spin on a topic. The skills will help save time as I will have things that will give me direction when struggling. Over the next few weeks I hope to develop my own catalogue.