National Press

For this task I have chosen to take a look at The Times newspaper and looked at how it has change over the years using technology from its traditional form all the way to the present day mediums.

The Times newspaper had its first issue on January 1st 1785 but wasn’t always called The Times. The Newspaper started its journey under the alternative name of “The Daily Universal Register.  The newspaper started as a broadsheet which was sold daily for just (2½ p {2}) and had the main aim to publicize typography, shortly after the paper changed its name to The Times three years later, it then started to print more on commercial news and notices, along with some scandal.{1}

 

The Times newspaper started an online streaming of news, this was because times were changing and they wanted to move with the trends. This was so that they could keep a large viewership and branch out to new/similar audience.

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On the 26th March 2010, the press reported in multiple papers such as the Guardian that the Times and The Sunday Times were going to start charging online viewers from June 2010.  The Times online subscription states the paywall will charge users £1 for a days access or £2 for a weeks access subscription. In the same piece of reading it stated that there was a loss of readers because of the new charges they have put into play.{4} The paper also followed the trends by having a social networking platform on Twitter and Facebook, this allows the public to follow, read, spread and communicate with the data. This is a very popular industry in todays society so it is right that the Times has taken full advantage.

Mrs Brooks stated in an early interview with BBC News correspondent “This is just the start. The Times and The Sunday Times are the first of our four titles in the UK to move to this new approach. We will continue to develop our digital products and to invest and innovate for our customers.{5}”

The Times also branched out by developing an app for iPhone which includes:

• Top stories,

• features and opinion updated 24 hours a day, seven days a week

• Comprehensive news and sport coverage,

• Award-winning columnists,

• cartoons and in-depth analysis,

• Video,

• a handy offline reading mode, this is good as you don’t require wifi connection,

• Customise your app to find your favorite sections fast,

• Save articles to read later on or when you are offline and a Choose your text size: you can adjust the size of the text to suit you.

TheTimesApp01.pngAll these features that the app offers helps them provide a platform that gives users an immersive experience. As a journalist student I have learned all about how it is an important and key aspect as its all about giving the audience an online experience that is retained, this will attract them to come back and will spread a positive.{6} I think a lot of people will appreciate the level of customization the app offers as people require different fonts and size of fonts, this will allow them to get the most out of the information given, because it makes it more readable.

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Technology is proven to have a massive role in keeping up with the trends and times. By using technology it allows the newspaper industry to going into another world of digital. In todays society, most people are on there phones, laptops, watching TV  and on tablets {7}. On the 7th august 2014, the BBC published an article with studies that Ofcom had done and provided the statistics, in this article it stated the “Media overtakes sleeping, Over 50% of the average waking day is spent on media or communication activity – more than is spent on sleep

o 8hrs 41mins texting, talking, typing, gaming, listening or watching

o 8hrs 21mins sleeping”8

From my research it is clear to see that it is not the content that has changed, but how it gets created, distributed and accessed, it also means that the newspaper industry can move in to carry there message to the viewers. This also gives media producers the opportunities to get a new audience. I looked at the formula that newspaper companies (newsmedia) follow when looking at moving into the new trends

“Audience + Content + Platform: Placing Bets On the New Audience Development Formula”{9}

it is important to get this right,  if they don’t pick the correct  platform they can be missing the viewership. without viewership newspapers are not fulfilling there job, and may as well not create content.

Bibliography

[1] The Times | British newspaper | Britannica.com. 2015. The Times | British newspaper | Britannica.com. [ONLINE] Available at: http://www.britannica.com/topic/The-Times. [Accessed 28 December 2015].

[2]The Times – Wikipedia, the free encyclopedia. 2016. The Times – Wikipedia, the free encyclopedia. [ONLINE] Available at: https://en.wikipedia.org/wiki/The_Times. [Accessed 03 January 2016].

[3] Times and Sunday Times websites to start charging from June | Media | The Guardian. 2015. Times and Sunday Times websites to start charging from June | Media | The Guardian. [ONLINE] Available at: http://www.theguardian.com/media/2010/mar/26/times-website-paywall. [Accessed 28 December 2015].

{4} Times begins charges for online readers – BBC News. 2015. Times begins charges for online readers – BBC News. [ONLINE] Available at: http://www.bbc.co.uk/news/10480666. [Accessed 28 December 2015].

{5}BBC News – Times and Sunday Times websites to charge from June. 2015. BBC News – Times and Sunday Times websites to charge from June. [ONLINE] Available at: http://news.bbc.co.uk/1/hi/business/8588432.stm. [Accessed 28 December 2015].

{6} The Times and Sunday Times for iPhone | The Times. 2015. The Times and Sunday Times for iPhone | The Times. [ONLINE] Available at: http://www.thetimes.co.uk/tto/public/digital/article3678635.ece. [Accessed 28 December 2015].

{7} Daily newspapers: everything has changed and nothing has changed. 2016. Daily newspapers: everything has changed and nothing has changed. [ONLINE] Available at: http://www.inma.org/blogs/value-content/post.cfm/daily-newspapers-everything-has-changed-and-nothing-has-changed#ixzz3wC6g3lVZ. [Accessed 03 January 2016].

{8} Britons spend more time on tech than asleep, study suggests – BBC News. 2016. Britons spend more time on tech than asleep, study suggests – BBC News. [ONLINE] Available at: http://www.bbc.co.uk/news/technology-28677674. [Accessed 03 January 2016].

{9} Audience + Content + Platform: Placing Bets On the New Audience Development Value Formula for Newsmedia Companies | INMA. 2016. Audience + Content + Platform: Placing Bets On the New Audience Development Value Formula for Newsmedia Companies | INMA. [ONLINE] Available at: http://www.inma.org/modules/store/index.cfm?action=store_detail&pubid=93. [Accessed 03 January 2016].

Image Bibliography

The Times, (2015), cameron woos UKIP [ONLINE]. Available at: http://img.kiosko.net/2015/01/05/uk/the_times.750.jpg [Accessed 29 December 15].

Terra Media Archives, (1985), First edition of The Daily Universal Register newspaper appears in London[ONLINE]. Available at: http://www.terramedia.co.uk/Chronomedia/years/18century.htm [Accessed 29 December 15].

John glenday, (2012), The Times & Sunday Times merge online production [ONLINE]. Available at: http://www.thedrum.com/news/2012/12/05/times-sunday-times-merge-online-production [Accessed 29 December 15].

The Times app, (2013), The Times [ONLINE]. Available at: http://www.nice.agency/sites/default/files/imagecache/work_image/TheTimesApp01.png [Accessed 29 December 15].

Josh, (2014), technology [ONLINE]. Available at: http://blogs-images.forbes.com/joshbersin/files/2014/10/t.jpg [Accessed 29 December 15].

Screen shots of the Twitter and Facebook site where also used.

 

Reflection- News in Brief

In a recent session the group was introduced to News in Brief also known as (NIB). These are mini stories/ articles that follow the sane structure as a larger story in the sense that it is the most important information given. A nib is only a short piece many a couple of hundred words or less. for the ‘Your News’ segment of the Hull Daily Mail, I have and will be writing multiple NIB’s for this segment using the methods of the introductions to news stories. News in brief is similar to an introduction for a leading story. Having a word count limit means it is harder to decipher the most important and key information.

When writing a nib, I will still try and use as many of the 5W’s as possible. (who, what, when, where, why) also use the same methods of writing a main story in the sense that you can’t be biased and have to verify that all the content is factually accurate. Also following the correct tone. As the story will be small the sentences are only short and snappy therefore no need for punctuation like commas. In reflection of having an attempt at writing a NIB, I feel slightly better as I now know what is required and the basic structure. This will help to make me a better practitioner of writing these for the supplement.

Learning How to Write Introductions

In a recent session, we learned the basics to what makes a newsworthy story and how we can set the tones for the stories at hand. We also had an introduction into how to write the first couple of paragraphs of a news story. I found this challenging however at the same time enjoyable. This is the type of things I needed to learn to help me to become a sports writer.

The basic rules that are essentially for writing high professional standard introductions for print (Newspapers) are to make sure they are written in the format for that style of newspaper. Making sure the tone is right and matches the type of story that is being written. If it’s a serious story, make sure this is portrayed thoughts the words used. Also making sure it is short, snappy straight to the point by using the 5W, H techniques, I learnt that you don’t often see all of them within an introduction but it is best to get as much in. As I am doing a project that requires me to write for Hull Daily Mail ‘Your News supplement’ I need to use as many of the 5W’s, without giving to much away. This is so that it makes the reader more likely to read on after the first paragraph. Also I will also make sure that all spellings are correct and accurate as this is important and helps to keep that professional standard.  For instance, spellings of places and names. Only using names if the person is well known in the public domain, not otherwise till further down the story.

From having a news editor (Charlotte Richardson) as a client in my last course she was very specific about using the ‘Inverted Pyramid’ this means that the most newsworthy parts of a story should be situated at the top and the more irrelevant information further down the article/story. This means that the reader is more likely to be attracted into reading. Generally, people who read news stories read the first couple of paragraphs so by having the most important information at the top means there not missing out. In the image below it shows the structure that a news story should follow in order for it to be written in the correct way.

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At first I found it a bit confusing and difficult to get to grips with it, however, by having these skills will allow me to become a better practitioner of my work and to appear to be of that professional standard. It is also vital to make sure your story is of public interest or something that you believe is important for them to gain knowledge of.

When doing my first news story for the Your news supplement, I found it really difficult in the sense that I promoted certain things and I should have done it in the ways that it didn’t promote. Newspaper stories need to be none biased. You shouldn’t give opinions. This was a really good learning curve for me, this means I will try and make sure I don’t make the same mistake twice.

Reflection on Social Media Verification

This was another session I missed so caught up with the tutor to find out about the task. He said that I needed to identify why social media verification is extremely important to me as a practitioner of journalism. Also how I can make sure something is true, accurate and put out into the public in a factual and professional way.

I honestly believe that social media verification is extremely important and that you can’t take it lightly. When developing my skills as a journalist and media processional, I learned how you can’t always take things at face value, it is imperative to find out if something is factually true. If I publish something that hasn’t got any factual evidence then it can really damage my professional statue and reputation. In journalism you should follow the NUJ of the national union for journalist’s codes of conduct. It is to how and what you should do to be a good quality professional in this industry. People in this line of work (Journalists) have to maintain high professional profile. This means they have to follow good morals and principles of journalism. This will help journalists to retain and build a profile for themselves and with make them more credible and trustworthy. The NUJ code of conduct is a guide to whom journalists should take into account for instance, by following these guidelines will help to keep them safe whilst in the industry For instance, the guidelines are there so that they know boundaries and so they know certain rules and regulations. The NUJ is really basic common sense but put into writing. If a writer has good morals then they are sure to follow the codes.

Some of the rules that the NUJ states that journalists should follow:

  • They should ensure that all information that is publicised is honestly conveyed, fair and accurate
  • Holds confidentiality and protects identities of sources who give information in confidence.
  • They should make sure that no material is made/ publicised that could lead to isolation/discrimination of an individual. For instance, age, race, gender etc.

Social verification is crucial as an individual’s job is on the line. From learning that you can’t always trust the media especially social networking, finding out the false to the real is crucial. However, social networking can also open many doors, it’s a quick and fast way that I can discover breaking new stories and uses these newsworthy data pieces within my studies and line of work. As a journalist you always want to keep ahead of others and keep knowledge fresh. There are many ways I can make sure the information I find is accurate and true: for instance, contacting the source identifying the 5W’s and H, also see what else is happening in that field. I would also see what is trending, checking things on multiple of sources not just going on what one person has said.

These method are imperative if I want the content I distribute to the public, to be as factually correct . If I dont use these methods when practicing my work then I wouldn’t be doing my job properly, this could land me in a whole heap of problems. People could sue if something is put out in the public domain that wasn’t genuine, this would damage there reputation and my own,

Introduction to Adobe Illustrator

As missed a few sessions for Creative Features – design, I had to catch up. I caught up with the tutor he said to have a go at using illustrator. Straight away when opening the software, I noticed that the layout and navigation appears to be the same as ‘Adobe Photoshop’. This was a good thing for me as I have used Photoshop many times so understand the software to some degree. All the tools and pallets were in the exact place within the software. I did wonder why there was two software’s nearly identical to each other, however from speaking to the tutor, I gained more of an insight into the difference between Photoshop and Illustrator. Illustrator uses a vector system in which is a more mathematical way in using plots in different places (co-ordinates) to map out the image. Like a formula because of this it means that the image can be enlarged and swapped about without the image losing resolution. This is important, as it will not look pixelated and not to that high professional standard. This system and software is measured in (PPI) which means pixels per inch. Photoshop is different in the sense that it is a raster-based programme, this means it is measured in dots per inch (DPI). This means that it works on colour and in some circumstances it will be pixelated if needed to resize.

By having ago at using the software, I learned how to set up documents based on the specifications required for each individual project. For print, I noticed that there is a bleed area, this is space out side of the document, when printing it makes the edges smoother when cuts are made and gives it a more professional quality. The same thing is used in other software’s like InDesign. When I have used InDesign in the passed I set the bleed lines to around 5mm, I presume this would be similar on Illustrator.  From talking to the tutor I gained valuable information, that illustrator was first created to allow people to trace things. Also that it is similar to Photoshop in the sense that layers of detail can build up an overall project file that you can be happy with. As I have had more time on Photoshop, I find that it is easier to navigate my way around but with time and practice I believe I could be quite good on the software.  To show my understanding, of the software I recreated the logo that was used in my TV studio project for Estuary TV. This was originally designed by the people who was on the productions team.  This ‘Positive Outlook’ brand was designed for the programme and concept I came up with, to pitch to Estuary TV. The original brand logo was not as good as this one. This was the one I put forward.

Screen Shot 2015-10-26 at 20.26.11

Some of the key tools that I used was the ‘Black pointer’ tool this allowed me to scale, move and turn things around to the rotation that was best suited. This tool is very similar to that on InDesign, along with the white pointer tool which is used more to change paths, points and the angle that things run. There were other tools that I found I recognized which was the pen tool and flares. The pen tool can be useful when creating outlines and shapes. This tool is a bit more complicated and takes some time to get to grips with.

As a practitioner of media and journalism, it is incredibly important to have skills to allow me to create graphics, brands and logos. Not only for myself but for client’s. This software will allow me to do this to a high professional quality.

Reflection – Google Alert

I was absent due to ill health on this day so missed the session. However, I left my Dictaphone with a fellow student and she recorded it so I could listen back to the session. From listening back to the recording, I think ‘Google Alerts’ will be great to use as I could set it up to things I want it to alert me about. For instance, it could help me become a better practitioner at journalism because I know what has already been covered, this is a really important aspect of journalism, the news has to be original or fresh or to take a subject from a different angle to what has been covered before. If I don’t get this set up, then it could definitely have implications of me being a journalist and could definitely make my job a whole lot more complicated and harder.

In a recent assignment and task we have been given specific patches to cover in the area for the fairly recent supplement ‘Your News in the Hull Daily Mail. My patches are ‘Beverly Road, Dunswell and Leconfield’ which is why I now need to set ‘Google’ up to alert me whenever they are mentioned.

C.A.T.S Reflection – History of Journalism

During, the recent session of CATS I was introduced to some useful background information of journalism. This information is imperative as these were the key milestone in the history of print and digital Journalism. Just from the lesson, I learnt just how far Journalism has come and now we see the more modern society ways of doing things. It all dates back to the Ancient Rome era, were they used ‘Hieroglyphs symbols’ Then we see that the invention of print presses where introduced, then we move on to todays society were we see mass media formats, like Broadsheets, Tabloid’s and online data. I found the history interesting as it shows that things have changed but still follow the same characteristics as the very early forms of journalism.

In todays society we see that print journalism is slowly getting taken over by the online market, this is because technology is much more advanced and it’s a more modern and sometimes faster way of sourcing the data. I do believe that print is still an incredibly important part of todays society and still has a very large audience. I personally like to hold a newspaper as it feels more satisfying. I can read it whilst chilling out. Newspaper I think will always play a part in society in years to come as it is a generational thing. It gets passed down from generations by parents and grandparents.

Our major presentation at the end of semester is based on a milestone we find interesting and one which has helped to shape journalism to what we know now. I will pick one milestone and focus on that specific area. From this session it gives me ideas into what I could focus my assignment towards. I do wonder were journalism we be in many years to come.