Basic Typography on Adobe Illustrator

In todays session we were given the assignment brief for this part of the course. This highlight what the project and things we have to do to make sure that we pass. Making the work to a high standard.

After discussing the assignment brief ‘David’ moved the session onto typography, this is seen everywhere, it helps the audience to identify and familiarise themselves with specific language, branding and visuals. By having typography, it helps companies to sell products as it convinces the audience to buy into the brand visually and ascetically. Typography is much more complex and complicated in comparison to signs and symbols. Within this session we had a tutorial on the different ways to used simple typography in illustrator. These are some of the simple ways to add design to the ways text sits within a document and what can be done.type practice original text with strokeThis image showcases my knowledge on how to insert a simple text box and typing my name. also that I can change the colour of the text and add a different coloured stroke to the lettering. This is useful to know as I will have to use the text box tool a lot when designing things.

type practice, ungroup letters and mainuplate pointsI did the same things as the first image, however with this one, I then highlighted all the text right clicked and ungrouped. This meant that I could move each letter around individually. It also meant that I could play around with other tools, to change the appearance. This can look unprofessional so I would be careful to keep my designs simple but yet creative. my designs have to be audience appropriate.

type practice blending background into text

In the image above, it shows an image/ pattern through the lettering this was a very simple process. Basically, i got an image and created a text box and typed my name. i then placed the word above my image and highlighted both then right clicked and pressed make clipping mask

type practice 3D

This is a 3D perspective of my name, it still has a fill colour and a stroke colour. To do this i went to the 3D settings and manipulated the angle in which we see the letters from. This In my opinion can be useful but only for specific audiences and platforms. This would work as well on a more professional basis. Out of all the tutorial this was my favourite one to change as  it isn’t that complicated and there is so many options on how much or little i could change it too.

type practice adding text to a shapetype practice manipulating text into a shape from own designtype practice adding text to a normal box

This image highlights that I learned how to fill a basic shape with text this can be a very effective way to make boring text into that more digestible. This also might help to pull out important information in a design. By having this knowledge if need be I could use this technique within my own work. This can help to change the appearance of a lot of text. This also shows that i can create a shape and get text to mould to the desired shape. This is a useful thing to know as i can use this to my advantage if i wanted to text wrap around an image or another infographic.

Just from this session I realise the importance of typography and how it can help to sell a product, service or person. There are so many different ways to create attractive and high quality typographic’s. i actually feel like this could be fun to learn and develop my creative skills to produce my own work.

reflection – Storify

I was absent due to ill health however, i went to see the tutor to find out exactly what i needed to do for this task. I was asked to sign up to ‘Storify’.

In my opinion, Storify is a great platform for journalists as it gives them the ability to gather information on a specific subject. This is through having the means to look at all different online platforms like websites and social media. social media is incredibly useful as people write thoughts, ideologies and random things. Storify is a useful tool for me as a practitioner as it is simple, and a positive flexible way to visualise data. This link sends you to multiple amounts of information gathered about the new James Bond film ‘Spectre” this helps to create newsworthy stories as it gives opinions about the cast, film and the overall success. it also tells the audience more about the film and makes them come up with there own opinions. This way of processing data may help to promote and sell a brand.

https://editor.storify.com/562cff5518579cc25900e755

ETHICAL DEBATES SURROUNDING DESIGN AND ADVERTISING

Advertising is an incredibly important platform in which helps to provide viewers and potential customers with a visual aid about a product or brand. It is also a technique used as it can be aimed at all different age demographics. This helps to make a product feel more personal giving it more sell appeal. Advertising in my opinion can be a great thing for companies and traders as it can help them to gain all different kinds of things. For instance, it can helps increasing sales, helps to learn about other competitors, of the same path style. “Advertising helps making people aware of the new product so that the consumers come and try the product. Advertising helps creating goodwill for the company and gains customer loyalty after reaching a mature age.”[1]

There are also many downsides to advertising and designs as it is a lot more judgmental and critical currently in todays society. It can undermine the human qualities that are seen in the real world. For instance, not all people are slim built. Also modern society has the ability to manipulate and change things, like looks, face shapes, colours and the tones for an advertising campaign. In software’s such as Photoshop, illustrator, Premier pro, Sony Vegas etc. The software’s used to help manipulate a scene, person and much more can be immoral in my opinion as they change the ways things appear and look, taking away human qualities and truth. For instance, in a lot of fragrance or skin care advertisement’s they use hyper real humans, this means they change features to make them look better. In my opinion, it shouldn’t play as much importance as it misleads viewers. Truth in a provider is very essential as they should be giving you the correct facts and not just making something appear amazing. When developing my own designs and advertising I always try to not mislead people to much as I want to gain their interest and trust properly.

Another negative thing advertising does it put really small writing somewhere within the framing and if they don’t have the best quantitative information from a trial, they will simply just make the font colour a similar shade to the background so that the viewers are more unlikely to read the negatives. This in my opinion is morally wrong as it doesn’t make it clear to the viewer that it has negative reviews, it misleads people and can give them high hopes of a product and will be left feeling underwhelmed by the actual product. I personally find this frustrating as you believe that the traders would be honest and upfront, but to them its about the sales.

From looking at multiple advertisement’s and designs I do believe that they use things that have an emotional impact on the viewers, like who they want to be, what they want to look like, inspirational people ie celebrity endorsements. I personally think that advertising should have more reality and not try and manipulate people. This can make people feel like misfits as what they see it amazingly beautiful, slim and desirable. I think they should try and avoid making people feel this way.

[1] http://www.managementstudyguide.com/objectives-importance-of-advertising.htm

Introduction to Adobe Illustrator

As missed a few sessions for Creative Features – design, I had to catch up. I caught up with the tutor he said to have a go at using illustrator. Straight away when opening the software, I noticed that the layout and navigation appears to be the same as ‘Adobe Photoshop’. This was a good thing for me as I have used Photoshop many times so understand the software to some degree. All the tools and pallets were in the exact place within the software. I did wonder why there was two software’s nearly identical to each other, however from speaking to the tutor, I gained more of an insight into the difference between Photoshop and Illustrator. Illustrator uses a vector system in which is a more mathematical way in using plots in different places (co-ordinates) to map out the image. Like a formula because of this it means that the image can be enlarged and swapped about without the image losing resolution. This is important, as it will not look pixelated and not to that high professional standard. This system and software is measured in (PPI) which means pixels per inch. Photoshop is different in the sense that it is a raster-based programme, this means it is measured in dots per inch (DPI). This means that it works on colour and in some circumstances it will be pixelated if needed to resize.

By having ago at using the software, I learned how to set up documents based on the specifications required for each individual project. For print, I noticed that there is a bleed area, this is space out side of the document, when printing it makes the edges smoother when cuts are made and gives it a more professional quality. The same thing is used in other software’s like InDesign. When I have used InDesign in the passed I set the bleed lines to around 5mm, I presume this would be similar on Illustrator.  From talking to the tutor I gained valuable information, that illustrator was first created to allow people to trace things. Also that it is similar to Photoshop in the sense that layers of detail can build up an overall project file that you can be happy with. As I have had more time on Photoshop, I find that it is easier to navigate my way around but with time and practice I believe I could be quite good on the software.  To show my understanding, of the software I recreated the logo that was used in my TV studio project for Estuary TV. This was originally designed by the people who was on the productions team.  This ‘Positive Outlook’ brand was designed for the programme and concept I came up with, to pitch to Estuary TV. The original brand logo was not as good as this one. This was the one I put forward.

Screen Shot 2015-10-26 at 20.26.11

Some of the key tools that I used was the ‘Black pointer’ tool this allowed me to scale, move and turn things around to the rotation that was best suited. This tool is very similar to that on InDesign, along with the white pointer tool which is used more to change paths, points and the angle that things run. There were other tools that I found I recognized which was the pen tool and flares. The pen tool can be useful when creating outlines and shapes. This tool is a bit more complicated and takes some time to get to grips with.

As a practitioner of media and journalism, it is incredibly important to have skills to allow me to create graphics, brands and logos. Not only for myself but for client’s. This software will allow me to do this to a high professional quality.

Reflection – Website Creation Research

In a recent session we were asked to do some research into the different websites we could use to create our very own website. We were all as a group given the task to sign up to some of the popular websites. These include: Wix, Moonfruit, Weebley and Square space. The process was not difficult as I just needed to find a website which would be the best for me. For instance, had to be simply nothing to complicated, free and had to be a good platform for my online portfolio. It definitely makes a massive difference to how you express and showcase yourself online and picking a good quality platform to build it on will have a massive impact on my overall professional appearance.

On the website I chose will have my portfolio on which allows me to make a statement about myself, my inspirations and aspirations. I have an opportunity to define myself as a brand, creating a visual identity in which will be identifiable to what I am about and to what my chosen topics for thoughts will be and finally will define a specific target audience I want to capture.

In order for my website to be successful and have structure, my website should have the following pages:

  1. Home page
  2. Blog links
  3. Gallery
  4. An About Page
  5. Contact

When I created an account on Wix I found that it was simple and the interactive elements was easy to navigate around. This website is a free platform for users to start branding themselves and to create content, I find that it will be the best on to use as it looks simple and easy enough for a beginner like myself. When I login I found that I could pick a template quickly with no hassle and think it will be a good place to start off my first website. In the image below it shows, how i have used the tools to mock up a quick sample. I used all actuality image and manipulated them in Photoshop, then embedded them onto the website. I also change text, colours, size, fonts and much more.

Photo source: Screen Shot of own work

After I signed up to Wix I then went onto other websites such as Moonfruit, Weebly and Sqaure Space. I found these a lot more complex and not of my interest to use. I found them complicated even to do the basic of things and harder to navigate and change what was needed. Also it took me a lot longer to find out how to do things and the templates weren’t what I was requiring. On some of these websites a lot of things were not free meaning it could be quite costly in time, this put me off as they were harder to use and cost.

If I wasn’t going to use Wix then my second option would be to use Moonfruit as it was not to my taste when originally starting out, however i think if i had more time to learn the ways around the website it then wouldn’t be so bad.

Visual Aids/ Info-graph

In the latest session with John, we discussed the importance of Visual aids to help give out data as the human mind gets turned away if there’s just loads of writing on a page. We talked about infographics. Then we were set the task of finding at least three and explain if they work well, how relevant they are and if we like or dislike it for any specific reason. In my understanding infographics, they speak louder than words, in the representation of graphs, charts and images. The ways in which you represent data is really important. It will either have an affect on the audience or they just wont take notice. Data is powerful and needs to be short, snappy, bold and should stand off the page/paper.

I was looking online at articles that used infographics and I came across an article on How to Use Your Character Strengths to Improve Your Life on the The Huffington Post. It was written by Rebecca Scholl, Who is the Healthy Living Intern.  Within the article infographics are used through pictures, statistics. This is an example of the data that has been displayed.

Another infographic i looked at was an important daily infographic that is seen by a large proportion of the population. The weather forecast. in this image below it shows the expected weather for the next week, this info graphic displays the data very well as it shows exactly were, and which regions are going to be affected the best and worst by the upcoming weather. This gives out information in a very visual ways. I personally like to see this infographic as it is really identifiable, i know what I’m looking at and it gives me an insight into what is predicted for the next few day. It uses simple images, a graph and gives out useful information at the same time. for instance, wind, temperature, humidity and precipitation.

finally the last one i looked at was an interactive infographic. Brian Solis designed a visual depiction of the Twitter ecosystem, the Twitterverse, this was to help people learn and discover more about all the tools available on twitter. This shows so much information that people may be interested in learning around. it makes it fun and more engaging for viewers to see. Without the data being portrayed like this, people would probably not have taken an interest in the information.

Screen Shot 2015-10-10 at 23.20.45Screen Shot 2015-10-10 at 23.17.05

Ethical debate about Photoshop

I strongly believe that a “real photograph” is an image captured at that specific moment of time and that any sort of alterations and enhancements made later could be seen as lying or cheating. This is because the manipulation could be used to persuade people into buying into a product/brand and could make people feel worse about their appearance, because what they see they believe to be real. In fact, if an image is manipulated it is no more real or natural. I think that being able to manipulate images through software’s is very clever and useful. However, morally I feel like it should be used for good like getting rid of the odd spot and change the colours slightly if needed. Not to make a hyper real representation of a human being.

I would personally like to work within a different field of the Creative Journalism and media Sector. However, If I was offered a job to work with Photoshop then I would take the job but put some of my ethical and moral opinions aside as it is well paid and is a big part of modern day industries within the Publications and Prints.  I isn’t to say that I would put all the moral and ethical opinions that I have well away I would always try to keep the integrity of the image. In todays society jobs are hard to come by, so Yes I would take a job working with photoshop.