When writing an academic piece, it is important to consider where you look for research on a subject matter. Sources need to be accurate and have some authority to the topic. Best sources are academics as they are checked by an expert for accuracy and quality before the content is published.
Different research types consist of Primary, Secondary – quantitative and qualitative, Market and Target.
Different types of academic sources are experts, academics and practitioners.
When writing an academic piece it is key to find as many sources as possible as this will help to make the piece balanced and will help to identify key conflicts and similarities.