Hierarchy in Page Designs

Hierarchy, controls how the audience view your content. If designers use this they will control the types of readings the content gives off. The preferred reading is how the designer wants the content to be seen. This is one of the most important aspects in editorials. ‘Hierarchy based on type is usually shaped by relationships of visual texture and tone; that is, letterforms, words and lines of type come together to form different tonal values and varying characteristics of patterns or texture’1.

Depending on all aspects of type designs, has an affect on how visually appropriate the design is. Designers, change things like the scale, weight, fonts and spacing’s. But if the readability isn’t there then people reading will have issues taking in the data given. This makes and breaks page designs. It has to be an important part of the designers thoughts when designing something. If not, then the design will lose credibility and people will not view it as its then an unreliable source. Colour’s help page designs have an aesthetically pleasing appeal, making people get drawn to the page. Colour’s act as guides, they help navigate peoples eyes around the page. Headlines, stand firsts and pullout quotes will always be in a larger font to the body copy as these are really crucial to the page design.

These skills I will try and incorporate in my own work, this will help me to create a document that reflects a high professional standard. Also allow me to show my understanding of the importance of how layout, hierarchy and colours play a role in the overall affect and visual aethethics of a design.

  1. http://www.smashingmagazine.com/2013/02/creating-visual-hierarchies-typography/
  2. http://www.journalnow.com/opinion/editorials/education-hierarchy/article_38b192eb-73d6-57e7-b90a-02f871be64bc.html

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