After coming up with some ideas, I then produced digital versions so see how well they came out. There where designs that didn’t look good at all when I produced hem and others looked more appropriate for the task.
The Bad attempts
This one looked wrong and didn’t seem to be a brand that would be catchy or remember-able. As I didn’t like the digital version I ruled it out and decided to move on.
This next design was a complete failure as I tried to create an Additions logo. This used typography as well as a picture. This would not be a brand identity as it is too much and at different sizes will become unreadable and not good at all.
I ruled this one out and decided not to try and develop it further as it wasn’t going to become my brand.
OK Brand Ideas
This logo was better then the ones above, however I didn’t feel it was creative enough. It is very basic and not that what people will remember. My design has to be more creative and so that I stand out amongst others. This logo was that what reflects that to what’s already out on the market. Journalist generally just have there names simply done. I want to push boundaries of what is the normal for people in the Journalism field. The second logo with the black, white and yellow is designed that way as these are my sporting colours. In both of these logos i have designed each letter used in Illustrator.
My favourite brand ideas
This design is my favourite by far. it really reflects me. The ‘C’ and the ‘M’ are made from wheelchair tires. This is key as i am disabled and not ashamed to represent this aspect of my life. The wheels are symbolic as they showcase my personality. The chair transports me around but I am the individual. some people say they don’t want to be defined as a wheelchair user but I see it that its a part of me and why be ashamed.
This design is the building blocks which i want to work from. I want to make it flow better and to make the ‘M’ a continuous flow. The ‘M’ to me looks to much like the McDonalds ‘M’. This could get me into a legal issue if kept this was so by making it flow better and get ring of the central piece of the ‘M’ will help to make it less like the McDonalds brand. The brief states it must work in colour as well as black and whites. My chosen colour scheme will have dark reds or golds.