Emily Bell is a significant influence in the journalism industry, she currently works at the Columbia Journalism School in New York City as the Director of the Tow Centre. She has had a very interesting and successful career over the years. Working for some of the most recognised media organisations around the world. From the Observer to the Guardian. Her career at the Guardian extremely successful and she spent two decades, writing and coming up with new platforms to what news could be used on. In 2000, she pioneered the mediaguardian.co.uk and became editor-in-chief of Guardian Unlimited a year later. She developed multiple of different ways to reach audiences on a digital platform.
Open Journalism has evolved over the years and is becoming incredibly important. Emily Bell has done so much towards the developments, for instance:
- Creation of a two-way relationship between readers and the media – This allows audiences to leave comments, get involved and be a part of the news (building rapport). This is as important in today’s society as the world is online driven. People spend so much time on their phones, laptops and many other pieces of technology. By having a two-way relationship help to give the audience a voice and give them an immersive experience.
- Online storytelling techniques – websites, social media, blogs etc. navigation, colours, content all play an important part in the success of a storytelling website.