Reflection on Branding

Branding is the process of creating an identity for an individual, product or company. This involves making a unique presents that differentiates the brand from anything else on the market. There are so many companies, having an established presence helps to create brand loyalty meaning that people will stick to what they know. Branding helps people get noticed.

There are many reasons why Branding is so important for businesses and small companies:

  1. Branding improves recognition
  2. Branding creates trust/credibility
  3. Branding supports advertising
  4. Branding helps financial value
  5. Branding can generate new customers

These are very similar to an individual using branding. When conducting research on branding I came across a quote that I thought sums up personal branding.

“CREATING A STRONG PERSONAL BRAND FOR YOURSELF ESTABLISHES YOU AS A NATURAL LEADER AND OPENS DOORS.” BY 

I believe that branding is the key to success, it makes you stand out from the crowd and showcases that you are a true contender within the industry. Its how you put your own stamp on the design. When developing my own branding I want to keep things simple, keep the colours to a minimum, and make it stand out. For instance I take inspiration from converse and Michael Buble.  The reason is that simple is better then something over the top. Also thinking of where i want to go in society – means that I can produce items to sell at a pretty cheap price. I want to be an athlete and a broadcaster for disability sports so this would get me recognised.

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Bibliography 

https://ww.deluxe.com/blog/six-reasons-why-strong-brand-important-small-business/

http://www.fastcompany.com/3048401/how-to-be-a-success-at-everything/why-personal-branding-is-essential-to-career-success

Salzman, Matathia, MS, IM, 2006. Next Now: Trends for the Future. 1st ed. New York: Palgrave Macmillan.

First Session – Introduction/Defamation

On Monday we had our very first session in journalism law. This is incredibly important as it showcase what you can and can’t do when writing or within specific industries. The knowledge gained from the session will potentially stop myself from been sued and damage my professional reputation.

In the session we looked at defamation what it is and cases which had defamation involved and some where it isn’t defamation. This helped to gain a better understand on how to differentiate between fact or opinion.

I personally feel that this session was more of a refresher for me as I studied media law within my A levels so have some understanding.

What is defamation?

A statement is defamatory if it is untrue and damages a person or company’s reputation

In law, a statement is defamatory if it “tends to”:

  1. Expose them to hatred, ridicule or contempt
  2. Causes him to be shunned or avoided
  3. Lowers him in the esteem of right thinking members of society
  4. Disparages him in his business, trade, office or profession

The person complaining does not have to prove it is defamatory just that it tends to be defamatory

Examples:

Publishing that someone is a cheat or a liar is defamatory

Saying someone has financial difficulties when they do not is defamatory

If you think that a story will libel someone check with your publication manager

There are three things a person must prove for a defamation claim:

  1. It refers to him
  2. It is defamatory
  3. It has been published to a third person

Papers are at risk if they do not publish the age and address of a criminal just in case there is a person with the same name (which has happened before!)

Defences:

There are seven defences against a defamation claim:

  1. Justification – you have to prove words are true
  2. Fair comment, for giving honest view on a matter of public opinion, the fact must be correct and not published out of malice
  3. Absolute Privilege
  4. Qualified Privilege
  5. Accord and Satisfaction
  6. Offer of Amends
  7. Reynolds Defence 

Justification:

Show words are true on the balance of probabilities

Fair comment:

Honest opinion made without malice

It allows you to say that a film was rubbish and actors should be sacked for their performance – it is your opinion and you do not mean malice by it

Absolute Privilege:

You have absolute privilege for fair, accurate, contemporaneous court reports

You can print anything said in court as long as you publish both the prosecution and defence case and it is published within days of the hearing

You can print that someone has been called a paedophile or murderer etc. even if the person has later been found guilty

You are also covered by absolute privilege to print/publish comments/information made in Parliament and the House of Lords

Qualified Privilege:

This is for a fair, accurate report, published without malice on a matter of public interest

You are covered for things people say in all public meetings, press conferences and press releases e.g. police press conferences, council meetings, inquiries, village hall meetings etc.

It means you can print defamatory remarks made in these events without being sued

Accord and Satisfaction:

This is when you have printed a defamatory statement and agree to print a correction. This only works is the person accepts and is happy with this outcome

Offer of Amends:

If you have printed a defamatory statement you will agree to print an apology and pay damages. It can only be used if printed without malice

Reynolds Defence:

Report a story which is in public interest, even if it can’t be proved and included a defamatory statement, as long as it is responsible journalism

Section One Defence:

A newspaper has the added defence of a section one defence, this protects from comments made by readers of online articles e.g. Hull Daily Mail

Not defamation:

  • You can’t defame a dead person
  • You can only be sued for a year after the article was published. This is tricky with online articles now – it would need to be removed immediately after a person has sued for defamation (as it has happened that someone has sued twice for the same article as it was still up online)
  • A man cannot sue for defamation if he agreed to the article being printed

Example:

  • The Mid Staffordshire Hospital inquiry was published
  • The people who published it were covered by the defence of justification and the publication of the official report was covered by qualified privilege

First Session – Introduction

Today was the very first session with a new tutor Emma Massey, she will be teaching us all about video journalism and how we can use it to produce short clips. This session was an introduction to who or tutor is and what she would like us to do.

We were introduced to a app called periscope this is a live broadcasting app that allows individuals to connect and comment on peoples broadcast globally. You can add people and like what they do. Also send messages to the individual.

After having been told what the app does we were asked to produce 2 broadcast of our own and find a original news story by next week:

  • The first broadcast could be an introduction to myself and my course
  • The second one could be on anything of our choice
  • An original news story and where I got it from (not a newspaper story)

Emma gave advice when filming ‘make sure that you film landscape as its the shape of a tv screen’ and ‘Make sure that anything sensitive, photos etc. are not in the video.

All the group was advised to join Catch otherwise the video will only last for 24 hours and link up with other members of the group and watch there broadcasts, also to follow Emma so she can look in and see what we are broadcasting.

 

 

New Brief for Semester 2

For the new brief, I have to create an interactive presentation on the ‘life of a person that inspires me in Journalism context’. In the brief it states that it can be of 1 of 4 things such as: a presenter, writer, and blogger or an journalist. The end product needs to be suitable for my intended target audience and use immersive storytelling.

In addition to this I will create an offline medium (magazine spread) to represent my online media presence. This is so important for me as a journalist as the way i represent my work represents me. If the product appears sloppy then I will come across as unprofessional and this could damage my reputation.

In order to make the product t a high professional standard I must have a suitable interface design and “look and feel” for the chosen content. My final product should demonstrate  a clear application on design principles using basic navigation and layout techniques.

Mandatory elements shown in the brief

  1. I need to show how I will approach my topic and evidence my research (include a competitors report and my audience target.) Back up my argument of why you have chosen the approach. I must not limit the research to online medium only, I must show evidence of using other forms of outlets, to include books, articles, magazines, national papers etc.
  2. I am required to explore, develop and apply a range of processes, media, materials, practices and/or techniques to produce an interactive media product suitable for its intended audience on the ‘life of a person that inspires you’
  3. Design a print promotional magazine spread showcasing my chosen topic, concentration on the layout and content choice of the intended audience (pictorially vs. editorially).
  4. I willCommunicate effectively using appropriate processes and/or techniques in my group. I will present my findings in a 15 min presentation to the group this will be timed so practice runs will be expected.
  5. I must reflect on the outcome of my work through a written conclusion to be incorporated into my blog and my presentation must be accessible.

Things that need to be included in my blog:

  • Research materials,
  • inspirations,
  • influences,
  • urls
  • Brainstorming
  • screenshots
  • drawings/ sketches

and bibliography.

Reflection- Colour in design

When designing a brand it is crucial to get the design aspect of it right and the colours that we choose can make or change a brands meaning. Different colours have different connotations and can represent different qualities. I much prefer the appearance of black/whites and primary colours when designing as everyone understands them and are familiar with them.

Many individuals play around with colour palettes and create a different shade of a colour. The issue with this is that it then becomes about the design and not so much about the hidden meanings.

The different connotations of the main colours that we see are;

  • Black – sleek, bold, rich, power, mystery, evil, elegance, strength and so much more
  • Green – natural, soothing, eco-friendly, balance, envy, jealousy, restful and so much more
  • Red – love, passion, energy, angry, hunger, and so much more
  • Blue – trust, smart, calm, faith, power, natural, stable and much more
  • Yellow – warmth, fresh, optimism, cheer, attention and much more
  • Orange – health, attraction, wealth, happiness, youthful and much more
  • Purple – royal, luxuary, sadness, creative, arrogants and much more
  • Pinks – love, sexuality, caring, tenerness, emotional and much more

Here above shows what colours mean and can also have personal interpretations. Colour is extremly important within the media world, and in life in general. Colours make things visually appealing and stand out. Personally I like the darker tones of colours as they are more subtle. When creating my own design I will explore the different colour tones, this will give me a more indepth knowledge of how it will appear.

In my design I don’t particularly want to have a bright colour such as pink or purples as they are more likely to no fit with my personality and what I want to represent. Pinks are very feminine and I don’t like the way it isolates halve of the population. Also pink colours don’t reflect me as I am not girly. Some of the connotations can be related to me as I feel that I am very emotional at times and caring. Purple colours in my opinion don’t represent me as I hope I don’t come across as arrogant. Also I am not royal and don’t want people to get the opnion of me been stuck up and pompus. I do howver, like some of the connotation with this colour but feel other colours are much more aprpriate of my brand.

For my design identity, I might use a lot of black, reds, whites. The issues with this is that the design will lack in the sense of standing out in the market. I think it give the impression of been of a high professional standard and will look appropriate if I get the font choice correct.

As the brief asks for colour version, I feel that keeping a minimum range of colours is key to success. If colours are too bright that can cause issues and make a product look unprofessional and cheap. Also I need to consider readability as some colours can be issues for people if they are colour blind or have limitations. Red is one of these colours that cause issues for some people so if I do decided to use I will use a dark shade.