National Press

For this task I have chosen to take a look at The Times newspaper and looked at how it has change over the years using technology from its traditional form all the way to the present day mediums.

The Times newspaper had its first issue on January 1st 1785 but wasn’t always called The Times. The Newspaper started its journey under the alternative name of “The Daily Universal Register.  The newspaper started as a broadsheet which was sold daily for just (2½ p {2}) and had the main aim to publicize typography, shortly after the paper changed its name to The Times three years later, it then started to print more on commercial news and notices, along with some scandal.{1}

 

The Times newspaper started an online streaming of news, this was because times were changing and they wanted to move with the trends. This was so that they could keep a large viewership and branch out to new/similar audience.

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On the 26th March 2010, the press reported in multiple papers such as the Guardian that the Times and The Sunday Times were going to start charging online viewers from June 2010.  The Times online subscription states the paywall will charge users £1 for a days access or £2 for a weeks access subscription. In the same piece of reading it stated that there was a loss of readers because of the new charges they have put into play.{4} The paper also followed the trends by having a social networking platform on Twitter and Facebook, this allows the public to follow, read, spread and communicate with the data. This is a very popular industry in todays society so it is right that the Times has taken full advantage.

Mrs Brooks stated in an early interview with BBC News correspondent “This is just the start. The Times and The Sunday Times are the first of our four titles in the UK to move to this new approach. We will continue to develop our digital products and to invest and innovate for our customers.{5}”

The Times also branched out by developing an app for iPhone which includes:

• Top stories,

• features and opinion updated 24 hours a day, seven days a week

• Comprehensive news and sport coverage,

• Award-winning columnists,

• cartoons and in-depth analysis,

• Video,

• a handy offline reading mode, this is good as you don’t require wifi connection,

• Customise your app to find your favorite sections fast,

• Save articles to read later on or when you are offline and a Choose your text size: you can adjust the size of the text to suit you.

TheTimesApp01.pngAll these features that the app offers helps them provide a platform that gives users an immersive experience. As a journalist student I have learned all about how it is an important and key aspect as its all about giving the audience an online experience that is retained, this will attract them to come back and will spread a positive.{6} I think a lot of people will appreciate the level of customization the app offers as people require different fonts and size of fonts, this will allow them to get the most out of the information given, because it makes it more readable.

tech.jpg

Technology is proven to have a massive role in keeping up with the trends and times. By using technology it allows the newspaper industry to going into another world of digital. In todays society, most people are on there phones, laptops, watching TV  and on tablets {7}. On the 7th august 2014, the BBC published an article with studies that Ofcom had done and provided the statistics, in this article it stated the “Media overtakes sleeping, Over 50% of the average waking day is spent on media or communication activity – more than is spent on sleep

o 8hrs 41mins texting, talking, typing, gaming, listening or watching

o 8hrs 21mins sleeping”8

From my research it is clear to see that it is not the content that has changed, but how it gets created, distributed and accessed, it also means that the newspaper industry can move in to carry there message to the viewers. This also gives media producers the opportunities to get a new audience. I looked at the formula that newspaper companies (newsmedia) follow when looking at moving into the new trends

“Audience + Content + Platform: Placing Bets On the New Audience Development Formula”{9}

it is important to get this right,  if they don’t pick the correct  platform they can be missing the viewership. without viewership newspapers are not fulfilling there job, and may as well not create content.

Bibliography

[1] The Times | British newspaper | Britannica.com. 2015. The Times | British newspaper | Britannica.com. [ONLINE] Available at: http://www.britannica.com/topic/The-Times. [Accessed 28 December 2015].

[2]The Times – Wikipedia, the free encyclopedia. 2016. The Times – Wikipedia, the free encyclopedia. [ONLINE] Available at: https://en.wikipedia.org/wiki/The_Times. [Accessed 03 January 2016].

[3] Times and Sunday Times websites to start charging from June | Media | The Guardian. 2015. Times and Sunday Times websites to start charging from June | Media | The Guardian. [ONLINE] Available at: http://www.theguardian.com/media/2010/mar/26/times-website-paywall. [Accessed 28 December 2015].

{4} Times begins charges for online readers – BBC News. 2015. Times begins charges for online readers – BBC News. [ONLINE] Available at: http://www.bbc.co.uk/news/10480666. [Accessed 28 December 2015].

{5}BBC News – Times and Sunday Times websites to charge from June. 2015. BBC News – Times and Sunday Times websites to charge from June. [ONLINE] Available at: http://news.bbc.co.uk/1/hi/business/8588432.stm. [Accessed 28 December 2015].

{6} The Times and Sunday Times for iPhone | The Times. 2015. The Times and Sunday Times for iPhone | The Times. [ONLINE] Available at: http://www.thetimes.co.uk/tto/public/digital/article3678635.ece. [Accessed 28 December 2015].

{7} Daily newspapers: everything has changed and nothing has changed. 2016. Daily newspapers: everything has changed and nothing has changed. [ONLINE] Available at: http://www.inma.org/blogs/value-content/post.cfm/daily-newspapers-everything-has-changed-and-nothing-has-changed#ixzz3wC6g3lVZ. [Accessed 03 January 2016].

{8} Britons spend more time on tech than asleep, study suggests – BBC News. 2016. Britons spend more time on tech than asleep, study suggests – BBC News. [ONLINE] Available at: http://www.bbc.co.uk/news/technology-28677674. [Accessed 03 January 2016].

{9} Audience + Content + Platform: Placing Bets On the New Audience Development Value Formula for Newsmedia Companies | INMA. 2016. Audience + Content + Platform: Placing Bets On the New Audience Development Value Formula for Newsmedia Companies | INMA. [ONLINE] Available at: http://www.inma.org/modules/store/index.cfm?action=store_detail&pubid=93. [Accessed 03 January 2016].

Image Bibliography

The Times, (2015), cameron woos UKIP [ONLINE]. Available at: http://img.kiosko.net/2015/01/05/uk/the_times.750.jpg [Accessed 29 December 15].

Terra Media Archives, (1985), First edition of The Daily Universal Register newspaper appears in London[ONLINE]. Available at: http://www.terramedia.co.uk/Chronomedia/years/18century.htm [Accessed 29 December 15].

John glenday, (2012), The Times & Sunday Times merge online production [ONLINE]. Available at: http://www.thedrum.com/news/2012/12/05/times-sunday-times-merge-online-production [Accessed 29 December 15].

The Times app, (2013), The Times [ONLINE]. Available at: http://www.nice.agency/sites/default/files/imagecache/work_image/TheTimesApp01.png [Accessed 29 December 15].

Josh, (2014), technology [ONLINE]. Available at: http://blogs-images.forbes.com/joshbersin/files/2014/10/t.jpg [Accessed 29 December 15].

Screen shots of the Twitter and Facebook site where also used.

 

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