Research on Infographics

Before coming up with an idea for my own project it was important for me to gain a better understanding of what information graphics are and how they have developed over centauries. This will give me insights into how I could represent my own subject of choice. I have to think about what things are included from, images, charts, statistics and other ways that data may be represented.

Research and History on Information graphics

To help me gain more of an understanding I posed some important questions that I believe are important to know in order for me to be able to make to most of the skills I have to offer.

  1. What does infographic’s mean?

“An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance. People use infographics to quickly communicate a message, to simplify the presentation of large amounts of data, to see data patterns and relationships, and to monitor changes in variables over time.

Infographics abound in almost any public environment — traffic signs, subway maps, tag clouds, musical scores and weather charts are just a few examples, among a huge number of possibilities.”[1]

I believe this question was important for me to research as I clearly states what it is so I know exactly what has been asked of me to create.

2. When was the first information graphic founded?

“The earliest reports that the prehistoric cave paintings at Lascaux, on September 12, 1940. The paintings date back to roughly 15,000 BC”[2]

This in my opinion is incredibly important as it shows that information graphics have been around extremely long time.

3. What types of things are considered as infographics?

Information graphics are many different ways data can be presented for example with the aids of: flow charts, time lines, versus (juxtaposed information), statistics and numbers, photos and other types of charts and graphs.[3]

In my opinion this is common knowledge however, it clarifies what exactly I could do within my own project.

4. What infographics are already on the market?

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These are current infographics that capture different types of data. By researching and looking at different techniques and designs I have found things that I actually like and dislike, therefore can put the things I feel will work best for my own work.

After research

From conducting research, i realised that information graphics are becoming much more (post modern) as they are becoming much more simple and less designed. This in my opinion is incredible useful as modern day society still follows traditions of the past. i also believe that many designs were really over the top and the more simple designs generally look better and of that high professional quality. Also as the world is changing, Audiences/Psychographics structures it makes it much more difficult to please the audiences. Its much more about the audiences experiences and how easy data can be given to them. This means that in information graphics there is a lot less texts and the sizes of text can showcase and highlight key facts/data.

“Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables.”[4]

The key and man factors that i must consider when creating my own info graphs are

  • Colour, can manipulate audience (semiotic references)
  • font types and size, (indication on importance)
  • key data, (making the right choice what to include) what is of the most interest? what is key for the audience to know?
  • image choice, (can help to draw attention) shed light on what the info graph is about
  • what connotations and denotations audiences may take away from it

Now, that i have done the relevant research i can now make a wiser decision on the topic choice for my own work and can practice, things i have learnt. When making and developing my work I feel i have a much wider knowledge on what I think will be of interest and what the audiences needs are. It has to be visually appealing to draw in attention and to make a statement. If i create a good piece of work I am much more likely to gain the desired viewership.


[2] – Cavendish, Richard, 2015. The Lascaux Paintings Disco…




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