Comparison on The Guardian and Buzzfeed

At the end of a session we were set the task to compare ‘The Guardian and Buzzfeed’.

Firstly, at first glance I noticed that they both are very different in their approach to keep up and entice their audiences. The Guardian follows the key elements to writing a Headline by the use of kickers and key words that people search for, this means that they are really likely to be situated higher up in the search engine optimizer ranking. This also means that the webpage will be more likely to be viewed. I can understand why they follow the more direct approach as it is all about getting the content out there for people to view, giving factual and important data that they believe the audiences will either: want to know or will be important for people to know.

Buzzfeed doesn’t follow the basic rules that apply when they put their online content forward to be seen on the online platform. The headlines they put on the web content is more commonly seen in print journalism, they use jargon and puns. Not always involving key words that people would search for. This in my opinion is not the best way to get audience to view the content. This is more less audience friendly online as it will be less likely to get a high rank in the search engine making it harder to find. Buzzfeed uses the aids of social media/ networking to get recognition for content. I honestly believe this works to the buzzfeeds viewership and website as content is seen through the listicles side of journalism.

Secondly, I notice a difference in the writing styles, this means that the audience demographics will be aimed at different primary audiences. I believe that the audience for the Guardian is much more of the mid to older generation who are interested in the world and changes that are happening. To make sure I was correct I did some research the results backed up what I already believed the audience profile for the guardian was;

‘76% of Guardian Select UK Audience are Progressives, who are affluent forward-looking individuals, curious about the world and embrace change and technology’[1]

Buzzfeed is for a younger demographic in my opinion teenagers and young adults. This is because of the style of writing. It is a lot more fun and informal in both tone and language. I wanted to actually find out the audience profile so i did a bit of research to try and cement my beliefs. These were the results:

“BuzzFeed provides the most shareable breaking news, original reporting, entertainment, and video across the social web”{2}

Finally, although both the Guardian and Buzzfeed as so different in there approach to the online platform, i think that they both manage to get a high level of viewership. from research it is clear that 60% of people who access the data on Buzzfeed get it from the mobile layout, this seems to work really well for the company. This task was fun to do as it allows me first hand to see how making a website personalised to an audience demography can be important. i will think more about the style of writing and tones more when considering who my target audiences are.



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