Reflection – SEO and Headlines

In a recent session, it was all about learning what SEO was and how important it is for me as a practitioner of journalism and other online journalists. SEO, stands for Search Engine Optimiser this is so crucial as it helps to find online content based on the individual search. SEO identifies websites due to there ranking depending on the accuracy and information the website provides. Also it helps to get websites to visibility on other search engines such as Bing, Yahoo, Google etc.

The top tips I learned in this session to gained a higher rank on search engines are:

  1. To include key words people are likely to search for
  2. Exclude words that are irrelevant and are not likely to be searched
  3. Put the most significant words at the front (in a kicker)
  4. Use names and place in the headline as people will search even if they’re not well known

If I use more search friendly headlines, with key words like “death” and “massive”. This helps to grip the audience as the headline will draw them in. this means the webpage will gain more viewership.

In this session, I came to a better understanding why the headlines are much more direct and simple online. This is because it has to match the appropriateness of what the public are going to search for. If words are the same then, it is more likely the webpage will show up when they put in their search. Adding in key relevant words like, locations, places, names and types of crime. Helps to make your website be more higher placed in the search engine. It is important not to write it like a print headline as it doesn’t have the same effect and impact of the viewers. When creating a headline, I will avoid using jargon and puns. This is because this wouldn’t be relevant to the search of the subject.

When creating a headline, the use of a kicker could be important as it is a two-word headline. This may help viewers find your site when searching the topic. Also tags and hyperlinks are also useful on the webpage as it can help the audiences to navigate around and find information more efficiently. This creates a much more immersive and enjoyable experience for the audience. Having hyperlinks within the website allows the audience to click and go to other websites that have more information on that word or topic. Search engines like to see this within webpages. Therefore, when creating my own online work I will consider using these to help make it more audience appropriate. Also as these can help my work be placed higher in the search engine. This also will help to add value to may work as, other websites will back up or add to what my subject is. Therefore, they can get more of an insight and knowledge on the same or similar topics. Tag and categories are also useful in websites as it means viewers can follow and find the information they require quickly. It sorts the data into appropriateness for the viewer.

When developing online experiences, it is important for me to avoid ‘churnalism’, this means just to regurgitate information, when copying large amounts of information can be damaging to my professional reputation. It also is not looked upon as appropriate. It could damage my chances of securing a place high up in the search engine rank.

From this session I took away a more in-depth insight into how to get recognised online and how to make sure that the webpage is user friendly. All these skills I could use to make sure my platforms are ranked higher then others, in the search engines. This helps me to gain more publicity and recognition for my work.

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