The same happened with this post I missed the session so I made sure I went to the tutor to find out exactly what the post had to be about. He said identify the importance if design sustainability and why it is important when up taking takes and projects where it is important. From my own understanding it is about making sure design is more environmentally friendly, and is getting more and more important as people worry about the environment. For instance, in the list below it shows some of the key things that are important.
 Sustainable design principles include the ability to:
- Optimize site potential;
- Minimize non-renewable energy consumption;
- Use environmentally preferable products;
- Protect and conserve water;
- Enhance indoor environmental quality; and
Optimize operational and maintenance practices.
As a practitioner of journalism, sustainability is incredibly important as print based journalism and other platforms are having an affect on the environment. This is because of the amounts of paper and productions we use within the industry, that maybe not always recyclable friendly. This is why recycling is vital and could help to change how much affect it has on the environment. Recycling helps to cut down on the waste and makes products like paper reusable. I like the ways in which modern day society is becoming more on a digital platform; this helps to reduce the ways in which the environment is affected and helps to cut down on waste pollution. I also believe that by having the software’s available now helps to cut down on the mistakes, so less prints and things will have to made which save material being used up.
As packaging is one of the worlds largest waste resources it is a big issue for the environment, having said this we now see companies changing and downsizing the packaging on products and price to be risen on others to help with the cost to get it recycled or disposed. Due to many company’s down sizing the packaging on they produce, means that it reduces the damage it is causing and becomes much eco-friendlier. A good example of this is plastic bags. In shops in the current state we have to purchase each carrier bag (5p’s each) this is because carrier bags take a long time to de-compose which means that it is taking up room. Land fill sites are having to get bigger and bigger over the years as waste disposable has gotten out of control. This is why most of the mainstream brand and big global companies like Asda, Tesco, Morrison etc. have started to get a different quality of carriers that can be disposed at a quicker rate. In some shops they only provide the life time carrier bags (costing around 50p) this means that they don’t need to be disposed after each use. I believe this is a much more efficient way to helping the worlds economic issues and will in return help to make it a better world to live in.
In a recent session the group was introduced to News in Brief also known as (NIB). These are mini stories/ articles that follow the sane structure as a larger story in the sense that it is the most important information given. A nib is only a short piece many a couple of hundred words or less. for the ‘Your News’ segment of the Hull Daily Mail, I have and will be writing multiple NIB’s for this segment using the methods of the introductions to news stories. News in brief is similar to an introduction for a leading story. Having a word count limit means it is harder to decipher the most important and key information.
When writing a nib, I will still try and use as many of the 5W’s as possible. (who, what, when, where, why) also use the same methods of writing a main story in the sense that you can’t be biased and have to verify that all the content is factually accurate. Also following the correct tone. As the story will be small the sentences are only short and snappy therefore no need for punctuation like commas. In reflection of having an attempt at writing a NIB, I feel slightly better as I now know what is required and the basic structure. This will help to make me a better practitioner of writing these for the supplement.
In a recent session, we learned the basics to what makes a newsworthy story and how we can set the tones for the stories at hand. We also had an introduction into how to write the first couple of paragraphs of a news story. I found this challenging however at the same time enjoyable. This is the type of things I needed to learn to help me to become a sports writer.
The basic rules that are essentially for writing high professional standard introductions for print (Newspapers) are to make sure they are written in the format for that style of newspaper. Making sure the tone is right and matches the type of story that is being written. If it’s a serious story, make sure this is portrayed thoughts the words used. Also making sure it is short, snappy straight to the point by using the 5W, H techniques, I learnt that you don’t often see all of them within an introduction but it is best to get as much in. As I am doing a project that requires me to write for Hull Daily Mail ‘Your News supplement’ I need to use as many of the 5W’s, without giving to much away. This is so that it makes the reader more likely to read on after the first paragraph. Also I will also make sure that all spellings are correct and accurate as this is important and helps to keep that professional standard. For instance, spellings of places and names. Only using names if the person is well known in the public domain, not otherwise till further down the story.
From having a news editor (Charlotte Richardson) as a client in my last course she was very specific about using the ‘Inverted Pyramid’ this means that the most newsworthy parts of a story should be situated at the top and the more irrelevant information further down the article/story. This means that the reader is more likely to be attracted into reading. Generally, people who read news stories read the first couple of paragraphs so by having the most important information at the top means there not missing out. In the image below it shows the structure that a news story should follow in order for it to be written in the correct way.
At first I found it a bit confusing and difficult to get to grips with it, however, by having these skills will allow me to become a better practitioner of my work and to appear to be of that professional standard. It is also vital to make sure your story is of public interest or something that you believe is important for them to gain knowledge of.
When doing my first news story for the Your news supplement, I found it really difficult in the sense that I promoted certain things and I should have done it in the ways that it didn’t promote. Newspaper stories need to be none biased. You shouldn’t give opinions. This was a really good learning curve for me, this means I will try and make sure I don’t make the same mistake twice.